Hardee’s names winner of ‘Go Large’ campaign

Hardee’s Kuwait named the first winner of “Go Large” campaign out of four winners weekly, with a 2018 Chevy Camaro. When the 1st winner (Ahmad Al-Shatti) was asked about whether he expected to win, he said his joy of winning is beyond description. He said he thought it is a prank, until Hardee’s Restaurants Marketing Manager Rafeeq AlAyyat confirmed he had in fact - just won a car.

Al-Shatti said “I have been Hardee’s patron for years, and I always order the chicken fillet, and this order is my lucky one today’.

Hardee’s Regional Marketing General Manager in Kuwait, Iraq and Kurdistan Rafeeq Al-Ayyat said such campaign strengthens Hardee’s customers loyalty and their love for its products. It is also a reward for all Kuwait Hardee’s lovers, as everybody has the opportunity to win. The next three will see the draw for 3 camaro cars and 12 Iphone X.

He said the major success Hardee’s restaurants are making is due to customers support, and is being accepted by large number of people. He said all Hardee’s Kuwait restaurants use high quality Kuwaiti and Saudi meats that are slaughtered in compliance with Islamic Shareeah. Al-Ayyat said Hardee’s relies on achieving the difficult formula which is a quick service with the highest quality possible especially in Kuwait, because the customer’s understanding of quality is higher than in any other country.

“Hardee’s train and qualify its employees to present the highest of quality levels besides having advanced tools and supplies in order to be at par with the best developments in the international market. He said American’s and Hardee’s slogan is quality and this is what we are working to achieve as the major goal of company workers is to gain customers confidence” AlAyyat said.