Zain launches its comprehensive campaign for holy month of Ramadan

Company welcomes the Holy Month with various social contributions

KUWAIT: Zain, the leading telecommunications company in Kuwait, announced the launch of its annual campaign for the holy month of Ramadan with a great number of humanitarian, social, religious, sports, and recreational contributions. Zain’s extensive program of various social, charitable, and humanitarian initiatives planned for the holy month comes in line with the company’s Corporate Sustainability and Social Responsibility strategy that closely focuses on giving back to the community. The company carefully selected the activities and programs that most presented an added value to all segments of the society. In this report, Zain showcases the initiatives and programs it will undertake during Ramadan this year:

Ramadan Machla

Zain already kicked-off its Ramadan campaign before the beginning of the holy month, where the company’s own team of volunteers packed Ramadan Machla boxes - containing essential food supplies - at the company’s main headquarters and delivered them to underprivileged families who are in need of support during the month of fasting. The distribution covered multiple areas of Al-Jahra governorate throughout four days.

Zain’s distribution plan assured the delivery of essential food supplies to those in need before the arrival of the holy month in order to ensure disadvantaged families have enough quantities of the most basic supplies. The plan also included delivering a large number of boxes to Zain’s partners of non-profit entities, including the Kuwait Red Crescent Society (KRCS), the Kuwait Food Bank, the Ministry of Social Affairs and Labor, and Zakat House.

Iftar Halls

Every year, Zain launches the Iftar Halls initiative, which is a main pillar of the company’s Ramadan campaign. Through this initiative, Zain provides fasting individuals with daily Iftar meals under the supervision of its volunteers team. The banquets are spread in three main halls in Jleeb Al-Shuyiukh, Khaitan, and Hawalli as part of a strategy to cover the most populated areas of Kuwait in order to assure the maximum amount of individuals’ iftar needs are covered. This year, Zain will offer over 50,000 daily iftar meals throughout the holy month.

Zain Quran App

Zain launched an all-new update to its Quran App, which the company gifts to its customers during Ramadan of every year. The app offers the best Quran reading experience on iOS and Android smart devices with a user-friendly interface. The app offers many great features, including reading all pages of the Holy Quran, downloading and listening to the Holy Quran in the voices of over 20 famous reciters, read Tafseer (interpretations) to understand the meaning of verses, searching the whole text of the Holy Quran, as well as synchronizing usage between multiple devices.

The app also includes a dark mode feature for easy reading in the dark, prayer times and Athan notifications, Qibla direction, and much more. Customers can download the app for free by searching ‘Zain Quran’ in the App Store and Google Play Store.

Every Ramadan, Zain is keen to reach out to the many segments of the community, including orphaned children, the elderly, and people with special needs, by visiting the Ministry of Social Affairs and Labor’s Care Centers to share the joyful blessings of the holy month with them. Zain believes in the importance of embracing the beautiful values of the Islamic religion as well as the noble traditions of the Kuwaiti heritage all year round and especially in the holy month of Ramadan. Zain will also share the joys of the holy month with children and patients in a number of the biggest hospitals in Kuwait. The company’s team always visits the hospitals during this blessed time of year to distribute gifts and ‘girgean’ to children and their families and celebrate the occasion in a family atmosphere full of joy and happiness.

Zain will also share the joys of ‘girgean’ with special needs children in collaboration with Al-Kharafi Activity Kids Center, where the company’s volunteers will visit the children and their families to distribute ‘girgean’ and gifts while also organizing many other fun activities.

Supporting humanitarian campaigns

Zain has a long list of programs and contributions that serve noble causes through strategically partnering with entities that adopt humanitarian work, including non-profit organizations, governmental institutions, and global entities. This year, Zain is the Platinum Partner of Nurture and Educate Students Today (NEST)’s educational campaign, entitled #Rock_Paper_Pen, which mainly aims at raising donations for the benefit of building three new schools set to serve 820 students in the Republic of Chad. The campaign’s idea centers around using advanced technology solutions to attract and aware potential donors in the campaign’s booth at the Avenues mall. The booth was designed to mimic the harsh living environment that faces Chad’s children, where potential donors can wear Virtual Reality (VR) headsets and see up-close the hardships children face to get education, which adds a human value and encourages visitors to donate and contribute to building a better future for those who are in need of help.

This Ramadan, Zain will also be the Humanitarian Partner to a new campaign launched by the Kuwait Red Crescent Society (KRCS) to offer essential food supplies and medical aid to underprivileged families inside Kuwait. Zain will donate the full amount of donations it collected from its charitable initiative “Ya Baghi Al-Khair Aqbel” last year to support this initiative. Zain will also send awareness messages through SMS and social media to raise awareness about this campaign and encourage the public to donate via the official channels.

Zain also sponsored the #Ramadan_Aman campaign for the second consecutive year in collaboration with ‘Nahtam’ volunteering team under the Volunteering Work Center and the Ministry of Interior. This year, the campaign comes under the tagline “Together for a Ramadan without accidents”, and will witness Zain volunteers participating in distributing iftar meals for road drivers during Maghreb prayers with the aim of reducing road accidents that usually occur during this particular period of time. Zain will also send awareness messages through SMS and social media to raise awareness about this campaign and contribute to minimizing the number of road accidents during this period.

This year, Zain will also be the Humanitarian Partner of #Thousand_Wells campaign organized by Direct Aid during the Holy Month of Ramadan. The campaign aims at collecting donations to dig and build 1000 water wells for those in need in areas that suffer from scarcity and lack of water in Africa by digging wells, building reservoirs, and extending water lines.

Cultural and recreational programs

Every Ramadan, Zain is keen on diversifying the content of its campaign to include cultural and recreational programs as well. This year, Zain sponsors the second season of ‘Faseroo’, a cultural show hosted by Sheikh Fahad Al-Kandari on Kuwait TV and YouTube. In the show, Sheikh Fahad Al-Kandari showcases many great scientific facts about the earth in a simple and creative way. The show simplifies complex facts and presents them in a fun and modern way to attract the attention of viewers, especially young ones.

Zain also partnered with Al-Salam International Hospital to shoot health awareness videos that will be aired on social media channels during the holy month Ramadan. The videos features doctors of Al-Salam International Hospital from various fields sharing knowledge about fasting, general health tips during the holy month, tips about the most spread diseases in Kuwait and how to avoid them, and more, with the aim of raising health awareness of the public.

As for the classic Ramadan competitions that the public eagerly waits for every year, Zain announced its sponsorship of ‘Kanz FM’ daily radio show throughout the whole month. Customers can enjoy participating in the show’s quizzes and win valuable prizes on a daily basis.

Al-Roudhan Football Tournament

Zain is the Main Sponsor of the 39th edition of AlRoudhan Ramadan Football Tournament for the third consecutive year. On Ramadan of every year, the Kuwaiti audiences, especially young ones, eagerly look forward with great passion to Al-Roudhan Tournament, given the fact that it witnesses high levels of professionalism and excitement through both the competing local teams as well as the international football stars hosted.

As it does every year, Zain will be present at AlRoudhan Tournament on a daily basis, where it will be interacting with the audiences through various competitions, activities, and entertainment programs. The company will also be distributing valuable prizes and holding daily challenges and competitions on its official social media channels.

This year, Al-Roudhan tournament will witness the participation of three international football legends that have millions of fans around the world. This year’s star guests include World Cup winners Italian star Andrea Pirlo and Brazilian start Ricardo Kaka as well as French star Karim Benzema.