DTCM keen to build good relations with Kuwait media
Dubai’s Department of Tourism & Commerce Marketing (DTCM) held a Ramadan ghabqa on Tuesday night at Four Seasons Hotel at Burj Alshayaa in Kuwait City. The event was attended by DTCM representatives and a number of media figures. On the sidelines of the event, Aida Al-Busaidy, Director, C2C Campaigns and C2C Marketing Management, told Kuwait Times that Dubai’s Department of Tourism is keen on building good relations with the media in Kuwait.
She noted that Dubai has witnessed a huge transformation, and every year tourists can find something new in malls, hotels, etc, adding that glitzy Dubai is the United Arab Emirates’ holiday hotspot where tourists flock for shopping bargains, sunshine and family fun. Busaidy pointed out that Dubai is famous for sightseeing attractions such as the Burj Khalifa (the world’s tallest building) and shopping malls that come with indoor activities. Also, it has many cultural highlights and things to do, as well as all glamorous modern add-ons.
She added that Dubai Tourism is always developing its marketing department to target various categories of tourists from the Middle East, Asia and Europe using printed, digital and audiovisual media. During the evening, guests were introduced to various activities by DTCM that showcased developments in the tourism sector in the UAE. The ghabqa, which was held in a very friendly and lively atmosphere, was an opportunity for guests, officials and employees to exchange views on current events and issues related to media and tourism. Dubai welcomed over 625,000 cruise tourists to the city during the 2016/2017 season, reflecting an increase of over 15 percent compared to the previous season.