Alghanim Auto, Ford Middle East hold second Motorcraft appreciation event
KUWAIT: In collaboration with Ford Middle East, Alghanim Auto - the only Ford-authorized importer in Kuwait - held the second annual appreciation event for its Motorcraft genuine spare parts partners on the 13th of May 2018 in appreciation for their business and continued support in 2017. The event took place at the Jumeirah Messilah Beach Hotel and Spa and was attended by over 120 business partners, Alghanim management, and Ford Middle East management.
Opening the night, Amirthan Xavier Stephen, Aftersales General Manager Alghanim Auto, said: “Through Motorcraft genuine spare parts, Ford is committed to providing the best quality spare parts and lubricants to better serve the large base of Ford customers in Kuwait and ensure the durability and long-life of their vehicles. We at Alghanim Auto are also committed to ensuring all Ford owners have reliable and convenient access to Motorcraft genuine spare parts, and this can only be achieved thanks to all of you, our trusted customers and partners here in Kuwait”.
The event entailed a product presentation by Neil Ross Business Development Manager at Ford Middle East, featuring the current Motorcraft line up of products available at Alghanim Auto in Kuwait. During the presentation, Neil Ross, spoke of the variety and high quality of Motorcraft products, saying: “Together with Alghanim Auto, we are committed to making all Ford and Motorcraft products and services available for customers in Kuwait. As you all know, Motorcraft genuine spare parts are recognized internationally for quality and reliability, enabling our partners to provide superior genuine spare parts and lubricants to their customers.
During the presentation, Alghanim Auto also introduced the latest carburetor cleaner from Motorcraft, the XC 52 B1 developed specifically for the region. Neil Ross, presented the new superior quality product formulated for a wide range of automotive applications, which dissolves and penetrates rust and corrosion along providing lubrication to help free metal fasteners, bushings and press-fit connectors. The revolutionary XC 52 B1 can be used as an effective degreasing agent as it removes gums and other deposits from air/fuel induction systems of gasoline engines. Additionally, it frees sticking valves and sluggish compression rings and purges excessive deposits from the combustion chambers. What distinguishes the new carburetor cleaner the most is its availability in a larger volume, yet at a better value in comparison to other available competitive brands in the market.
In tribute to made efforts and accomplished sales during 2017, Ford Alghanim distributed 32 awards to Motorcraft’s business partners for their support and generated business promising them to make the best out of 2018 through coordinated efforts and necessary support to allow mutual growth for all.
The award ceremony was followed by an assisted demonstration on the Motorcraft product stations that were set up on-site, allowing guests an opportunity to see and feel products such as lubricants, chemicals, batteries, brakes, filters. Motorcraft originated in the USA in the 1950s as the Ford Parts Division acquired assets from the Electric Autolite Co. in 1962 before officially becoming Motorcraft in 1972. The company has built its reputation on the three pillars of safety, durability and value. Motorcraft offers more than 300,000 part numbers split over 24 major product categories including oils and chemicals, coolants, filters, wiper blades and batteries
Motorcraft parts are designed for all makes and model vehicles and manufactured to strict specifications; they undergo extensive laboratory and on-the-road testing. Designed and built to maximize the vehicle’s performance, Motorcraft parts provide the customer with the confidence that repairs and maintenance will last a long time.
In Kuwait, genuine Motorcraft spare parts are available for retail and wholesale customers at Alghanim Auto. The Alghanim Auto Service and Parts Center is located in Shuwaikh Industrial Area opposite from the Classical Car Museum and Sirbb Circuit.