Honda Al­ghanim spon­sors Honda Youth Achieve­ment Awards

Kuwait Times - - Business -

KUWAIT: Honda launched its well-known brand cam­paign “Honda The Power Of Dreams”. The slo­gan that has long been adopted by the com­pany glob­ally, aim­ing to re­flect the be­lief in the vi­sion of the Ja­panese Au­tomaker & founder, who was be­hind the cre­ation of the in­tel­li­gent prod­ucts that en­hanced the world of mo­bil­ity and made a sig­nif­i­cant finger­print in peo­ple’s life. His vi­sion’s con­cept em­braces the cre­ativ­ity of the young gen­er­a­tion and youths, “The Power of Dreams” phi­los­o­phy speaks to Honda’s be­lief that drives the com­pany’s re­search and de­vel­op­ment, and di­verse ar­ray of ad­vanced-tech­nol­ogy prod­ucts,

and to the de­ter­mi­na­tion to bring them to mar­ket. This re­ju­ve­nated ap­proach to over­all brand mar­ket­ing is the sum of Honda’s best think­ing and could only come from the com­pany’s years of de­sign and in­no­va­tion.

The com­pany’s mar­ket­ing team has put se­ri­ous ef­forts in pro­mot­ing for the aware­ness of the cam­paign’s ob­jec­tives. They co­op­er­ated with var­i­ous lo­cal in­sti­tu­tions and or­ga­ni­za­tions in or­der to en­gage and en­cour­age the youth seg­ment to join the cam­paign. The idea fo­cused on in­vest­ing in their ac­tiv­i­ties and cre­ative thoughts, hop­ing to in­crease the young gen­er­a­tion’s per­for­mance and con­tri­bu­tion in the com­pany.

More to add, 16 suc­cess­ful can­di­dates (lo­cals and res­i­dents) were se­lected for their ex­cel­lence achieve­ments in var­i­ous fields. And there­fore, they got awarded at the Honda’s Youth Achieve­ment Awards, which was spon­sored by “Honda Al­ghanim”, more to add, each can­di­date earned an ex­clu­sive press in­ter­view with the CP Magazine.

It’s worth men­tion­ing that each in­ter­view was pre­sented sep­a­rately on the pages of the CP magazine, tak­ing into ac­count, a lot of pho­tos been taken & pub­lished as well in or­der to cover the steps of each can­di­date’s jour­ney. Each in­ter­view re­flected the great pic­ture of how these youths could achieve their dreams suc­cess­fully. Honda’s cars were fea­tured in each spread as an aspi­ra­tional mes­sage, along with Honda’s Youth Awards il­lus­tra­tion show­cas­ing Honda’s de­ter­mi­na­tion in achiev­ing dreams.”

In ad­di­tion, the Gen­eral Man­ager at “Honda Al­ghanim” Chadi El Cham­mas, and the Show­room Man­ager - Al­rai “Honda Al­ghanim”, they both hon­ored the can­di­dates at the Youth Achieve­ment Awards cer­e­mony for their ex­cel­lence in var­i­ous fields in­clud­ing art, mu­sic, dance, sci­ence, aca­demics and busi­ness. The event was an ex­ten­sion of Honda’s ef­forts to sup­port the dream seek­ers. The phi­los­o­phy is routed back to the founder of Honda, who be­lieved in young dreams and aimed to de­velop them fur­ther.

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