Honda Alghanim sponsors Honda Youth Achievement Awards
KUWAIT: Honda launched its well-known brand campaign “Honda The Power Of Dreams”. The slogan that has long been adopted by the company globally, aiming to reflect the belief in the vision of the Japanese Automaker & founder, who was behind the creation of the intelligent products that enhanced the world of mobility and made a significant fingerprint in people’s life. His vision’s concept embraces the creativity of the young generation and youths, “The Power of Dreams” philosophy speaks to Honda’s belief that drives the company’s research and development, and diverse array of advanced-technology products,
and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda’s best thinking and could only come from the company’s years of design and innovation.
The company’s marketing team has put serious efforts in promoting for the awareness of the campaign’s objectives. They cooperated with various local institutions and organizations in order to engage and encourage the youth segment to join the campaign. The idea focused on investing in their activities and creative thoughts, hoping to increase the young generation’s performance and contribution in the company.
More to add, 16 successful candidates (locals and residents) were selected for their excellence achievements in various fields. And therefore, they got awarded at the Honda’s Youth Achievement Awards, which was sponsored by “Honda Alghanim”, more to add, each candidate earned an exclusive press interview with the CP Magazine.
It’s worth mentioning that each interview was presented separately on the pages of the CP magazine, taking into account, a lot of photos been taken & published as well in order to cover the steps of each candidate’s journey. Each interview reflected the great picture of how these youths could achieve their dreams successfully. Honda’s cars were featured in each spread as an aspirational message, along with Honda’s Youth Awards illustration showcasing Honda’s determination in achieving dreams.”
In addition, the General Manager at “Honda Alghanim” Chadi El Chammas, and the Showroom Manager - Alrai “Honda Alghanim”, they both honored the candidates at the Youth Achievement Awards ceremony for their excellence in various fields including art, music, dance, science, academics and business. The event was an extension of Honda’s efforts to support the dream seekers. The philosophy is routed back to the founder of Honda, who believed in young dreams and aimed to develop them further.