Be­hbe­hani Mo­tors opens world’s largest mod­u­lar Volk­swa­gen show­room in Kuwait

The new $32.5m state-of-the-art show­room is the largest of its kind in the world

Kuwait Times - - Business -

KUWAIT: Be­hbe­hani Mo­tors Com­pany, the official dis­trib­u­tor of Volk­swa­gen in Kuwait has opened the world’s largest mod­u­lar Volk­swa­gen show­room as part of a wider in­vest­ment in fa­cil­i­ties worth a to­tal of $145.6m.

The im­pres­sive show­room lo­cated in Al-Rai is set to of­fer cus­tomers an unparalleled ex­pe­ri­ence and spans across 22,134 square me­ters. It has the ca­pac­ity to dis­play 46 ve­hi­cles in­clud­ing Light Com­mer­cial Ve­hi­cles (LCV) and Used Cars and of­fers state-of the-art fa­cil­i­ties along­side a unique mez­za­nine area which over­looks the dis­play of cars.

De­signed in line with the Volk­swa­gen Mod­u­lar Con­cept, the show­room spans across five lev­els, above and be­low ground, and in­cludes am­ple cus­tomer park­ing. The roof top has an ad­vanced so­lar sys­tem in­stalled al­low­ing the en­ergy pro­duced to be stored for a variety of uses in­clud­ing so­lar cool­ing, light­ing and elec­tric­ity. The min­i­mal­ist in­te­rior space fea­tures crisp white walls, nat­u­ral wood and clean lines, pro­vid­ing an open and invit­ing at­mos­phere for cus­tomers.

The show­room will dis­play Volk­swa­gen’s lat­est SUVs in­clud­ing the new Touareg and the all-new 7seater Ter­a­mont, along­side other pop­u­lar mod­els in­clud­ing the Golf, Golf GTI, Tiguan and Pas­sat.

Ali Mo­rad Be­hbe­hani, owner of Be­hbe­hani Mo­tors Com­pany, said: “Our new mod­u­lar show­room marks a sig­nif­i­cant mile­stone in Kuwait’s ex­pan­sion strat­egy. Kuwait is a grow­ing mar­ket, and an in­vest­ment of this size not only ex­pands our pres­ence in Kuwait, it is also a clear sym­bol of the strength of our partnership with Volk­swa­gen.”

As part of the sig­nif­i­cant in­vest­ment from Be­hbe­hani Mo­tors, the next year will also see the launch of a new Volk­swa­gen sales, ser­vice and spare parts fa­cil­ity as well as a body shop, both lo­cated in Shuwaikh. In recog­ni­tion of the com­pany’s out­stand­ing con­tri­bu­tion to the busi­ness and Re­tailer Net­work glob­ally, Be­hbe­hani Mo­tors has been awarded a Gold Pin from Volk­swa­gen AG (head­quar­ters) - an honor within the Volk­swa­gen com­mu­nity.

Com­ment­ing on the open­ing, Andrew Sav­vas, Brand Di­rec­tor of Volk­swa­gen Mid­dle East said: “It is a priv­i­lege to have the Be­hbe­hani Group as an in­vestor in Volk­swa­gen. It is a re­la­tion­ship that has de­vel­oped over sev­eral decades, and we will con­tinue to sup­port them in th­ese ex­cit­ing years ahead. In open­ing the world’s largest Volk­swa­gen show­room in Kuwait, we re­main on track to be­come a world leader in cus­tomer sat­is­fac­tion and in­no­va­tion.”

Be­hbe­hani Mo­tors Com­pany, which joined the Volk­swa­gen Mid­dle East re­tail net­work in 1957, has en­joyed on-go­ing suc­cess in Kuwait. The state-ofthe-art show­room open­ing will un­doubt­edly of­fer a spe­cial cus­tomer ex­pe­ri­ence as the brand ex­pands its show­room cen­tre and ser­vices across the coun­try.

KUWAIT: Wolf­gang Ratz, Ab­dul­mohsen Ali Be­hbe­hani, Ger­man Am­bas­sador to Kuwait Karl­fried Bergner, Ali Mo­rad Be­hbe­hani, Achim Schaible, Hus­sein Mo­rad Be­hbe­hani, Andrew Sav­vas and Deesch Papke.

KUWAIT: Ali Mo­rad Be­hbe­hani, Hus­sein Mo­rad Be­hbe­hani and Ab­dul­mohsen Ali Be­hbe­hani re­ceive to­ken of ap­pre­ci­a­tion pre­sented by Andrew Sav­vas and Achim Schaible.

KUWAIT: Left to Right: Wolf­gang Ratz, Ger­man Am­bas­sador to Kuwait Karl­fried Bergner, Ali Mo­rad Be­hbe­hani, Achim Schaible, Hus­sein Mo­rad Be­hbe­hani, Andrew Sav­vas and Ab­dul­mohsen Ali Be­hbe­hani.

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