Al-Sayer and Lexus un­veil the all-new Lexus UX

The com­pact crossover for a re­fined lux­ury drive

Kuwait Times - - Business -

KUWAIT: Mo­hamed Naser Al-Sayer & Sons (MNSS), a sub­sidiary of Al-Sayer Hold­ing and Lexus have un­veiled the all-new UX, the com­pact crossover for a re­fined lux­ury drive.

The launch event held at Al-Sayer Ball­room at Ardiya was at­tended by Faisal Bader Al-Sayer, Chair­man, Mubarak Naser Al-Sayer, CEO, Bengt Schultz, Chief Op­er­at­ing Of­fi­cer, Mah­moud Abou Zahr, Lexus Busi­ness Direc­tor, MNSS, Philip Bur­rluck, Gen­eral Man­ager MNSS Lexus Ve­hi­cle Sales, Yugo Miyamoto, Chief Rep­re­sen­ta­tive and Naomichi Hirose Man­ager from Mid­dle East and North Africa Rep­re­sen­ta­tive Of­fice in Dubai along with dis­tin­guished members from the press and me­dia.

Speak­ing dur­ing the oc­ca­sion Mubarak Naser AlSayer said, “Lexus is suc­cess­ful in launch­ing many first­time tech­nolo­gies in the mar­ket in­clud­ing ac­tive safety, car man­u­fac­tur­ing and on-board pre­mium fea­tures. Other in­no­va­tion in­cludes first pre­mium cross over with the RX. Lexus has also the largest range of self-charg­ing, in­dus­try lead­ing hy­brids which is tes­ti­mony of ex­pe­ri­ence amaz­ing, sell­ing over 1.3 mil­lion units glob­ally. As you know Lexus brand is con­tin­u­ing to evolve with an in­creased em­pha­sis on tech­nol­ogy, per­for­mance, art, fash­ion - to of­fer “ex­pe­ri­ence amaz­ing”. The re­cent launch of the all new ES is an ex­am­ple.”

Im­bu­ing a youth­ful ap­peal to its lineup, Lexus launches the all-new Lexus UX in the Mid­dle East to­day, an in­no­va­tive ad­di­tion to the Lux­ury Com­pact Crossover seg­ment. The all-new model com­bines the brand’s lat­est lux­ury of­fer­ings and safety tech­nolo­gies in a pack­age that com­bines new charis­matic de­sign el­e­ments and ul­tra-ef­fi­cient pow­er­trains.

While the UX name is de­rived from the guid­ing con­cept of the ve­hi­cle’s de­sign team and de­scribes the ve­hi­cle’s mis­sion as Ur­ban + X-over (crossover), the all-new model is en­gi­neered to de­liver a quick and en­gag­ing driv­ing ex­pe­ri­ence with a Lexus-smooth de­meanor, mak­ing it a unique en­try in the lux­ury com­pact crossover seg­ment.

“The Lexus UX is de­signed for the mod­ern ur­ban ex­plorer seek­ing a fresh, con­tem­po­rary, and dy­namic take on lux­ury driv­ing,” said Chika Kako, Ex­ec­u­tive Vice Pres­i­dent of Lexus In­ter­na­tional and Chief En­gi­neer of the UX. “We de­signed the UX to ap­peal to young buy­ers who seek not only what is new and ex­cit­ing, but what is also rel­e­vant to their life­styles.”

She added: “I wanted to pos­i­tively over­turn the im­age of a crossover and of­fer a car with nim­ble per­for­mance and ex­cel­lent ma­neu­ver­abil­ity that makes it as easy to drive like a sedan.”

New de­sign global strat­egy

“Lexus new de­sign global strat­egy was a ma­jor suc­cess in Kuwait and the re­gion. Ad­di­tion­ally, the new tech­nolo­gies that had been in­tro­duced into the Lexus model lineup had given our cus­tomers a new feel­ing for the driv­ing dy­nam­ics that had even sur­passed the pre­vi­ous Lexus records,” said Philip Bur­rluck.

The all-new model is the first Lexus ve­hi­cle to be con­structed on the new Global Ar­chi­tec­ture Com­pact (GA-C) platform. With a light­weight yet super-rigid struc­ture, ex­tremely low cen­ter of grav­ity, and a re­fined sus­pen­sion tun­ing, the GA-C platform pro­vides the UX with ex­em­plary han­dling agility and ride com­fort, along with a dis­tinc­tive driv­ing per­son­al­ity.

“We are very ex­cited to launch the all-new Lexus UX, an in­no­va­tive ve­hi­cle that is tai­lored to the evolv­ing needs and as­pi­ra­tions of our cus­tomers in the re­gion,” com­mented Yugo Miyamoto, Chief Rep­re­sen­ta­tive, Mid­dle East and North Africa Rep­re­sen­ta­tive Of­fice, Toy­ota Mo­tor Cor­po­ra­tion. He added: “In­spired by the vi­brant en­ergy of ur­ban en­vi­ron­ments, its brave de­sign and en­gag­ing driv­ing dy­nam­ics are a re­flec­tion of our on­go­ing quest to cre­ate Amaz­ing Ex­pe­ri­ences. We are grate­ful to our cus­tomers, who re­main a con­stant source of in­spi­ra­tion, and are con­fi­dent that they will em­brace the UX’s sin­gu­lar style and ex­cit­ing per­for­mance as an ex­pres­sion of their in­di­vid­u­al­ity.”

The 2019 Lexus UX has a front-wheel drive con­fig­u­ra­tion and is pow­ered by a new high-ef­fi­ciency 2.0 liter, four-cylin­der en­gine, which is cou­pled with a new Di­rect Shift Con­tin­u­ously Vari­able Trans­mis­sion (DCVT). It of­fers a host of ex­cit­ing fea­tures, in­clud­ing a Drive Se­lect con­troller with up to five modes that al­lows the driver to tai­lor the driv­ing ex­pe­ri­ence. The 2019 Lexus UX in­tro­duces world-firsts such as wire­less light­ing for the air­flow knob and a unique aero ven­ti­la­tion de­sign, which was de­vel­oped to re­duce air tur­bu­lence over the wheel sur­face. The all-new model also has a Lexus-first palm rest in­te­grated au­dio con­trol sys­tem, as well as Lexus’ ad­vanced safety tech­nol­ogy pack­age, Lexus Safety Sys­tem+.

The in­tro­duc­tion of the all-new Lexus UX con­tin­ues the ex­pres­sion of the brand’s de­sign di­rec­tion and com­mit­ment to­wards craft­ing ve­hi­cles with height­ened ex­cite­ment and pas­sion, ex­pand­ing the vi­sion of the brand’s fu­ture to a broader au­di­ence. The provoca­tive el­e­gance of the de­sign starts up front with the lat­est it­er­a­tion of the brand’s sig­na­ture Spin­dle Grille. It fea­tures a new block­shape mesh pat­tern with in­di­vid­ual el­e­ments that grad­u­ally change in shape as they ra­di­ate out from the cen­tral Lexus em­blem. The grille also cre­ates an in­trigu­ing three­d­i­men­sional ap­pear­ance that varies ac­cord­ing to the view­ing an­gle.

The stream­lined head­lamp de­sign com­pletes the UX’s face, giv­ing it a de­ter­mined, con­fi­dent gaze. Ar­ranged in an ar­row­head mo­tif above the head­lights, the LED day­time run­ning lights com­ple­ment the Lexus L-shaped light­ing sig­na­ture. These ap­pear like brows above the stan­dard sin­gle-pro­jec­tor dual-beam LED head­lights or the op­tional ul­tra-small 3-pro­jec­tor LED units.

The sig­na­ture grille

The ve­hi­cle’s sleek form flows out from the lines of the sig­na­ture grille to en­velop the cabin. Crisp, prom­i­nent sculpted sur­faces and dra­mat­i­cally flared front and rear fend­ers re­flect the ve­hi­cle’s ro­bust in­spi­ra­tion, while an aero­dy­namic pro­file, large wheels pushed to the cor­ners and an im­pres­sive front fas­cia cre­ate an ag­ile, sporty stance. The bold Lexus UX de­sign cul­mi­nates at the full­width rear lights, which project a dis­tinc­tive night­time sig­na­ture formed by a se­quence of 120 LEDs ta­per­ing to­wards the cen­ter, that mea­sures just 3.17 mil­lime­ters thin at its nar­row­est point.

Com­ple­ment­ing the all-new Lexus UX’s emo­tional de­sign is a thrilling drive per­son­al­ity. The UX 200 de­liv­ers a com­bi­na­tion of en­gag­ing per­for­mance and high ef­fi­ciency from a newly de­vel­oped 2.0-liter in­line four-cylin­der en­gine, which pro­duces 168 hp and 205 Nm of torque. Com­bin­ing rev­o­lu­tion­ary laser-clad in­take valve seats with an all-new in­take port pro­file, and D-4S di­rect plus port fuel in­jec­tion makes this one of the most ef­fi­cient engines on the mar­ket.

The new Di­rect-Shift Con­tin­u­ously Vari­able Trans­mis­sion (DCVT) com­bines the smooth, fuel-ef­fi­cient per­for­mance of a con­tin­u­ously vari­able trans­mis­sion with a more di­rect driv­ing ex­pe­ri­ence. The key to its dis­tinct per­for­mance feel is a me­chan­i­cal gearset that is used to start from a stand-still and ac­cel­er­ate, be­fore hand­ing off to the con­tin­u­ously vari­able trans­mis­sion pul­ley sys­tem. The re­sult is a di­rect, lin­ear, and quick ini­tial ac­cel­er­a­tion, while main­tain­ing the ben­e­fits of a con­tin­u­ously vari­able trans­mis­sion at mid- and higher speeds.

The Lexus UX’s dis­tinct per­son­al­ity is com­pleted by its ex­quis­ite in­te­rior, which in­vites the driver and pas­sen­gers to enjoy a range of ad­vanced fea­tures that of­fer a re­fined cabin ex­pe­ri­ence. These in­clude an en­hanced in-ve­hi­cle 10.3-inch mul­ti­me­dia dis­play, col­ored and ad­justable head-up dis­play (HUD), 7-inch color multi-in­for­ma­tion dis­play (MID), a wire­less charg­ing sys­tem for smart­phones, and an ana­log clock with GPS cor­rec­tion func­tion. The ve­hi­cle also of­fers the Lexus Cli­mate Concierge with a 2-zone in­de­pen­dent tem­per­a­ture con­trol sys­tem, and a 13-speaker Mark Levin­son sound sys­tem that in­cor­po­rates ad­vanced fea­tures such as Quan­tum Logic Im­mer­sion (QLI) to cre­ate a nat­u­rally en­velop­ing sound­stage, and Clari-Fi 2.0, which ex­trap­o­lates com­pressed au­dio to achieve a sound as faith­ful to the orig­i­nal as pos­si­ble. Ad­di­tional fea­tures in­clude multi-ad­justable power front seats, as well as 60:40 split fold­ing rear seats with cup hold­ers, and a hands-free power trunk with a kick mo­tion sen­sor.

Un­re­lent­ing fo­cus on safety

High­light­ing Lexus’ un­re­lent­ing fo­cus on safety, the all­new ve­hi­cle en­sures com­plete peace of mind with Lexus Safety Sys­tem+, an ad­vanced safety tech­nol­ogy pack­age that in­cludes Pre-Col­li­sion Sys­tem (PCS) with pedes­trian de­tec­tion dur­ing day­light and cer­tain low-light con­di­tions, as well as day­time cy­clist de­tec­tion, all-speed range Dy­namic Radar Cruise Con­trol (DRCC), Lane De­par­ture Alert (LDA) with Lane Trac­ing As­sist (LTA), and adap­tive high beam sys­tem (AHS). In ad­di­tion, the car fea­tures a com­pre­hen­sive ar­ray of safety fea­tures to pro­tect its oc­cu­pants, such as 8 SRS airbags, Ve­hi­cle Stability Con­trol (VSC), Trac­tion Con­trol (TRC), Anti-lock Brak­ing Sys­tem (ABS), Elec­tronic Brake­force Distri­bu­tion (EBD), Brake As­sist (BA), Panoramic View Mon­i­tor (PVM), Blind Spot Mon­i­tor (BSM), Park­ing Sup­port Alert (PKSA), Rear Cross-Traf­fic Alert (RCTA), Ac­tive Cor­ner­ing As­sist (ACA), and Hill-start As­sist Con­trol (HAC), among many oth­ers.

Avail­able in 13 dis­tinc­tive ex­te­rior col­ors, the all-new Lexus UX al­lows cus­tomers to ex­press their in­di­vid­u­al­ity with two ex­clu­sive col­ors for the F SPORT ver­sion. Three newly-de­vel­oped ex­te­rior col­ors, Ter­rane Khaki Mica Me­tal­lic, Blaz­ing Car­nelian Con­trast Lay­er­ing, and Ce­les­tial Blue Glass Flake, fur­ther evoke the lux­u­ri­ous and glam­orous at­mos­phere. On the other hand, the in­te­rior comes in a total of eight color com­bi­na­tions, with two newly-de­vel­oped com­bi­na­tions called Cobalt and White Ash, and, an F SPORT ex­clu­sive, FLARE RED. Fur­ther­more, the all-new model has been rearmed with four new wheel de­signs; two 17-inch wheels - in­cor­po­rat­ing a world-first aero ven­ti­la­tion de­sign de­vel­oped to re­duce air tur­bu­lence over the wheel sur­face, an 18-inch wheel with run-flat tires de­signed for ex­cel­lent han­dling stability, and an F SPORT ex­clu­sive 18-inch wheel.

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