El Announces Generation M.E.

A new local production celebrating successful female entrepreneurs exclusively on OSN

E! Entertainment Television, NBCUniversal International Networks’ pop culture channel, announces its new locally produced show in the MENA region - Generation M.E. - premiering on December, 23rd from 9pm (KSA), on E!, exclusively on OSN - the region’s leading entertainment network. Generation M.E. follows Dana Al-Tuwarish, a Kuwaiti influencer and entrepreneur, as she meets a selection of game-changing women in the region, who, like her, have unique journeys and have achieved success in their chosen fields. In the three episode series, Dana interviews women from the glamorous worlds of fashion, entertainment, beauty and sport. She also shares insights on how she manages her multiple businesses including beauty salons along with perfumes and brand collaborations.

The show features Joelle Mardinian, a Lebanese presenter and beauty entrepreneur; Haya Abdel Salam, a Kuwaiti actress/director; Saudi fashion designer, Arwa AlBanawi; Manal Rostom, Egypt’s most prominent marathon-runner and mountaineer; as well as top Lebanese chef Tara Khatter. Dana also follows Hanan Mazouzi, the Algerian founder of the UAE’s first womenonly supercar club called- Arabian Gazelles, as they take a spectacular ride to raise funds for breast cancer research.

Kuwaiti influencer and entrepreneur Dana Al-Tuwarish, said, “It was an absolute pleasure shooting for such an incredible show. I had an amazing time interacting with each one of the participants and getting to know their inspiring entrepreneurial journey and life experiences. I hope that the viewers enjoy the show as much as we enjoyed shooting it!”

Emad Morcos, Chief Content Officer of OSN, added, “Generation M.E. is a great example of OSN’s collaboration with international networks to bring shows that are truly local and relevant to our audiences. While the show gives us insights on Dana’s inspirational journey, it also serves as a platform to highlight the achievements of the region’s other young talents.”

“Generation M.E. is a compelling follow up to My Fabulous M.E., E!’s original series that was exclusive on OSN last year,” comments Lee Raftery, Managing Director UK & Emerging Markets and Chief Marketing & Content Officer, NBCUniversal International. “This December viewers in the Middle East can expect to be impressed and inspired by the stories of a new generation of women across the region, including Dana’s own inspirational career.”

All three episodes of Generation M.E. will air back-toback on Sunday, December 23rd from 9pm (KSA), where viewers will get an in-depth and behind-the-scenes look at the lives of businesswomen and influencers that are impacting their culture across the region.

Generation M.E. is a fun, smart and inspirational series, with all episodes available to watch On Demand on OSN Play. Generation M.E. is produced by Sugar Rush Productions for NBCUniversal International Networks. Follow the action on social media using #GenerationME. Be the first to hear about OSN news by following @OSNnewsME on Twitter and follow E! on Instagram (@eentertainmentme) for the latest updates on your favourite shows.