URC, Marriott to introduce iconic St Regis brand in Marrakech

MARRAKECH: United Real Estate Company (URC) and Marriott International yesterday announced that they have signed a resort that will introduce the iconic St. Regis brand to Marrakech and further expand their luxury portfolios in Morocco. Expected to open in 2024, The St. Regis Marrakech Resort will rise south west of Marrakech, an exclusive enclave in the expansive high-end Assoufid mixed-use development

surrounded by captivating views of the Atlas Mountains. The resort is owned by Assoufid Properties Development SA and developed by URC, part of the Kuwait Projects Company (KIPCO) group of companies.

“The signing of The St. Regis Marrakech Resort underscores the demand and opportunity for luxury properties across Morocco and North Africa,” said Jerome Briet, Chief Development Officer, Middle East & Africa for Marriott International. “With its growing portfolio, the St. Regis brand continues to welcome a new generation of luxury travelers into the region and Morocco as a destination in particular is a great fit for the brand as it enchants luxury travellers with its rich heritage and cultural legacy.”

The St. Regis Marrakech Resort,

which will form a part of the Assoufid Golf Resort, will include 80 luxurious ly appointed guest rooms and villas, all offering spectacular views of the Atlas Mountains. It will also feature hallmarks of the renowned brand, including the signature St. Regis Butler Service.

“We are delighted to start our relationship with Marriott International by working together on The St. Regis Marrakech Resort. The property will tie in seamlessly with the rich cultural identity of Marrakech and charming natural surroundings, all while offering guests the exceptional St. Regis experience that the brand is renowned for globally,” said Tariq Abdulsalam, Chairman of Assoufid Properties Development SA.

Offering the ideal escape from the city, the resort will be located near the award-winning, 18-hole Assoufid Golf

Club, which has established itself as one of the best courses in Africa. For guests to experience all that the vibrant destination has to offer, the resort will be just a short drive to the Medina of Marrakech, The Berber Market and Jemaa el-Fnaa and is easily accessible from the Marrakech Menara International Airport. With leisure facilities such as a spa, pool, and a state-ofthe-art fitness center, The St. Regis Marrakech Resort will also feature six distinct culinary experiences, including two specialty restaurants and the iconic St. Regis Bar, inspired by the King Cole Bar at the brand’s flagship property in New York. Meeting planners will also find ample options for events, whether corporate gatherings, special events or weddings, with a 400-square-meter ballroom.