Zain launches charitable campaign for third year

KUWAIT: Zain, the leading digital service provider in Kuwait, announced the launch of its charitable campaign ‘Ya Baghi Al-Khair Aqbil’ for the third year as part of its CSSR Campaign during the holy month of Ramadan and in collaboration with Direct Aid. The company will donate 500 Fils to a charitable organization for every paid bill during Ramadan.

The launch of this campaign for the third year comes in line with Zain’s Corporate Sustainability and Social Responsibility strategy that seeks to contribute to the welfare of the society in several ways under the company’s comprehensive social campaign during the Holy Month of Ramadan. Zain prides itself on its long track of records and contributions it has put in philanthropic areas by collaborating with various non-profit organizations such as Direct Aid. The company strongly believes that such initiatives help infuse a sense of responsibility into members of the society, to help support those who are in need of help.

As part of this campaign, Zain will donate 500 Fils (half a KD) each time a customer pays their bill anytime during the Holy Month of Ramadan through one of Zain’s electronic or direct channels, including Zain’s website, Zain’s smartphone app, any of Zain’s Quickpay machines, and the company’s main branches available throughout the country. The collected donations will be used to support Direct Aid’s Medical Sciences College project at Kenya, where 6 classrooms will be built for the Environmental Health section in the college after the Holy Month of Ramadan.

Donations collected from previous editions of ‘Ya Baghi Al-Khair Aqbil’ campaign where utilized to build a number of water wells at distant locations in Somalia and Kyrgyzstan with the aim of providing clean and safe drinking water to underprivileged families in collaboration with Sheikh Abdullah Al Nouri Charity Association.

Zain recently launched ‘Zain Al-Khair’, an online donation portal (khair.kw.zain.com) that allows Zain customers - both prepaid and postpaid - to donate to any of the listed charitable organizations with any amount ranging from 1 - 80 KD. Customers can simply select the preferred organization, pick one of the available projects to donate to, then specify the donation amount. The donated amount will then be automatically added to the customer’s monthly phone bill or prepaid balance with ease.

Zain stressed that it has always been keen to launch a number of social and humanitarian initiatives during Ramadan to support the various sectors of the Kuwaiti society, and the company is keen on reflecting the religious as well as traditional humanitarian values and principles to enrich the art of giving and to increase bonding between individuals.

The company further affirmed its Corporate Sustainability and Social Responsibility campaign during the holy month of Ramadan, which includes an extensive array of programs that cover different areas. The initiatives and programs include humanitarian, voluntary, cultural, religious, sports, and recreational activities to cater to the different segments of society.