‘Organic European Juices’ in Kuwait

KUWAIT: As part of the European Union campaign entitled (Organic European Juices) to promote Europe produce of organic fruit juices in GCC markets, an information event took place yesterday at Marina Hotel- Kuwait, in the presence of European juices’ producers, importers from Kuwait and media representatives.

During the event, comprehensive briefs about organic European fruit juices (cherry, apple and pomegranate juices) were given elaborating on the quality of produce, packaging and transportation up to high-end standards. Each product has been highlighted by one partner: Organic pomegranate juice has been elaborated by ASOP a producer’s organization whereas Organic cherry juice brief was given by BNHU a non-profit trade organization, as well as organic apple juice by BIOROMANIA, an association of entities (organization, producers) that are activated in the organic farming sector.

Representatives of the program operators Vlad Ciocianou representative of Bioromania and Mariana Miltenova representative of Bulgarian National Horticultural Union travelled to Kuwait. The event consisted as an informative platform about the European Juices with in-depth insight on the production process of fruits, juices production, preserved and transported.

Following the presentations’ session, b2b meetings were organized between the exporters and potential Kuwaiti importers who have appreciated the quality of the juices and discussed with the European delegation potential cooperation’s opportunities. The event agenda was concluded by juices tasting sessions followed by lunch.

It’s noteworthy that both actions were implemented, through the EU campaign “European Organic Juices” which aims at creating the awareness about quality European agri-food products in GCC markets; particular interest was shown by representatives of the Kuwait trade world for the excellent organic juices from Europe, while appreciating both tastes and quality that match perfectly with the public, making Kuwait a new potential market!