NBK proceeds with Collective Executive Development Program

KUWAIT: The National Bank of Kuwait (NBK) organized the 3rd module of the Collective Executive Development Program, titled “Design Thinking for Executives” as an intensive and full-fledged workshop. The overall objective of this two days’ workshop is to on-board NBK executives on a new approach to product and service experience design. The workshop aims to change the way teams approach product and service design by ramping up on Human Centered Design methodology.

The workshop, conducted in coordination with “Frog Design”, addressed a number of significantly important perspectives including: How to change the way you gather insights on your customers; discover new ways of uncovering product/service opportunities; learn to prototype your product / service to test your assumptions and embrace new processes for a human-centered approach to innovation. Also, it comprised two main objectives; Exploring a new potential in products/services; and understanding how to map your service/product experience using the Customer Journey Map to define gap and uncover innovation opportunities. The program also tackled shaping new value propositions to their product/services and prototyping them in order to evaluate their impact with respect to the initial assumptions.

Partnering with the most prestigious global educational and consulting entities, NBK continuously strives to support and empower its employees and executive management by providing professional training, workshops, and development programs, in line with the Bank’s digital transformation journey.