NBK sponsors ‘Kuwait Calling’ show by JACC
KUWAIT: As part of the bank’s continuous efforts to maintain the social and cultural institutions’ initiatives in Kuwait, National Bank of Kuwait (NBK) collaborates with Sheikh Jaber Al-Ahmed Cultural Center (JACC) by sponsoring the center’s most phenomenal show of the season, Kuwait Calling. NBK’s participation in Kuwait Calling reflects the bank’s distinguished legacy economically and socially. Kuwait Calling will run from March 11 until March 14, 2020.
NBK’s Public Relations and Communications Assistant General Manager, Manal Al-Mattar, said that NBK’s sponsorship of Kuwait Calling is a gesture of recognition of the important and pivotal role that this leading cultural institution plays in promoting Kuwait’s culture and shedding light on its arts and rich heritage. “Our CSR strategy focuses on supporting cultural activities that aim at building bridges between generations and different backgrounds,” she added. “We trust that cultural and historical related events will attract a large segment of the society. It is our duty as a leading institution to spread cultural activities as doing so engages the youth with Kuwait’s multi-faceted history in a completely new and innovative manner.”
Over the past six and a half decades, NBK has committed itself to supporting social and cultural ceremonies in Kuwait as part of its social responsibility. As a leading and prestigious institution, NBK has a track record of serving and supporting the Kuwaiti society. Its partnership with JACC supports promoting the richness of Kuwait’s history as it is expressed through dance, music and technological innovations such as projection mapping and motion capture suits that together will tell the story of Kuwait.
With its inspiration firmly rooted in innovative music derived from
Kuwait’s rich past and modern dance, ‘Kuwait Calling’ will transport audiences on a time-travelling journey. Starting from the desert origins of Kuwaiti culture to the sea and back to the city and current-day civilization, the show will create a story that is both historical and fantastical through three different phases: Emergence in the desert, opportunity at sea and finally arriving at civilization, Kuwait’s people.
Everyone attending Kuwait Calling will be seated outdoors, facing the glimmering walls of JACC’s jeweled buildings. While the story is about Kuwait, the merging of motion capture technology, projection mapping, music, dance and the architecture of the Centre’s buildings make Kuwait Calling a show that cannot be missed that is for all ages, backgrounds and nationalities.
JACC is a multidisciplinary public space that strives to entertain, educate, engage and enlighten everyone in Kuwait. It offers a range of events in music, theater, film, workshops and spoken word for every generation. JACC provides a space for dialogue to share and showcase skills and knowledge and it also demonstrates the cultural aspirations of Kuwait by hosting, producing and presenting various types of local, regional and international artistic and cultural events. JACC is a direct reflection of the rich cultural heritage of the State of Kuwait, which has always been open to the international community, extending its reach to world cultures and arts.