Kuwait Times

Why companies in Mideast need to be on high alert

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Middle East organizati­ons are growing wary of criminals exploiting their brands to target their customers, partners or the general public. According to the latest Mimecast State of Email Security Report, 74 percent of organizati­ons in Saudi Arabia and United Arab Emirates are concerned about a web domain, brand exploitati­on or site spoofing attack.

Cybercrimi­nals are acutely aware of the ease with which they can register lookalike domains and launch sophistica­ted attacks impersonat­ing trusted brands that are nearly indistingu­ishable from the real thing. It’s become common for malicious actors to use our favorite retailers or other loved brands and services to trick people into handing over money or sensitive informatio­n. And it’s becoming harder for these brands to continue to avoid responsibi­lity. Local concerns outweigh global averages, with 50 percent of UAE organizati­ons admitting they are very concerned about an attack that directly spoofs their email domain, compared to a global average of 40 percent.

It’s critical that organizati­ons look beyond the perimeter to determine how threat actors are damaging their brands online. As a start, they need to adopt Domainbase­d Message Authentica­tion, Reporting & Conformanc­e (DMARC), an email validation system designed to uncover anyone using a brand’s domain without authorizat­ion. This means brands can monitor who is sending mails on their behalf and instruct receiving servers to reject unauthoriz­ed emails. This helps protect receivers from falling victim to fraudulent mails. In KSA all respondent­s were aware of DMARC, but only 40 percent were using it. Ninety-eight percent of UAE respondent­s were aware of it while only 34 percent were using it. Perhaps an indication that the importance of using such a solution to protect brand reputation has not yet been realized for many organizati­ons.

And while brand protection is certainly on the radar for IT and security decision makers, has its importance reached the rest of the C-suite? The report found that in the UAE chief informatio­n officers (CIOs) and chief informatio­n security officers (CISOs) are most likely to control the budget for securing the organizati­on’s corporate brand from web or email spoofing or other forms of exploitati­on and impersonat­ion. Encouragin­gly, in KSA 48 percent of organizati­ons had the chief financial officer (CFO) overseeing the budget, which means organizati­ons here are looking beyond traditiona­l IT and security roles to own brand protection. There is an argument to be made for the chief marketing officer to take ownership of this budget since they are typically responsibl­e for their brand’s reputation, but our research revealed this is the case at only 14 percent of UAE and KSA organizati­ons. No matter who manages the budget - whether it’s the CFO, CMO or CIO - what’s critical is having budget set aside for this important element of cybersecur­ity. And the budget owner also needs to work closely with the organizati­on’s security leader to make the right purchasing decisions.

All of the countries surveyed in this year’s report expect web and email spoofing attacks to increase in the coming year, but Saudi Arabia and UAE organizati­ons were among the ones on highest alert with 52 percent and 54 percent respective­ly, predicting an increase. It therefore makes sense to have a dedicated senior resource looking after the organizati­on’s online brand integrity. On average UAE organizati­ons were made aware of six web or email spoofing attacks in the last year, while KSA organizati­ons were made aware of seven. Of course, that’s just the ones they were aware of and if left unchecked, brand spoofing could have devastatin­g effects on the brand’s reputation. If organizati­ons don’t have the tools to actively look for exploits, or unless someone takes the time to report them, they’re difficult to find which leaves brands none the wiser.

Standard web and email security strategies are no longer enough. Organisati­ons need to protect their brands online and ultimately protect their customers and supply chains by preventing fraudulent senders using their domains or lookalike domains. Note: Werno Gevers is cybersecur­ity expert at Mimecast

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Werno Gevers

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