CBK honors Gulf Bank in recognition of Diraya campaign
KUWAIT: The Central Bank of Kuwait honored Gulf Bank with the prestigious ‘Outstanding Awareness and Education Award,’ in recognition of the Bank’s role in supporting the Diraya awareness campaign. The award was presented to Gulf Bank by the Governor of the Central Bank of Kuwait, Dr Mohammad Yousif Al-Hashel, with the award ceremony taking place in the presence of the Vice Chairman of the Board of Directors of the Kuwait Banking Association, Sheikh Ahmad Duaij Jaber AlSabah, as well as the Deputy CEO of Consumer Banking and Investments, Walid Mandani, and the Assistant General Manager of Corporate Communications at Gulf Bank, Ahmad Al-Amir.
During the award ceremony, the Governor of the Central Bank of Kuwait praised Gulf Bank’s continuous efforts in support of the “Diraya” campaign, an awareness campaign initiated by the Central Bank of Kuwait and the Kuwait Banking Association, aimed at raising financial literacy and educating customers about their financial rights.
On this honor, the Assistant General Manager of Corporate Communications at Gulf Bank, Ahmad Al-Amir, said: “We would like to thank the Governor of the Central Bank of Kuwait, Dr Mohammad Yousif Al-Hashel, for honoring Gulf Bank with the Outstanding Awareness and Education Award in recognition of the Bank’s role in supporting the Diraya campaign. At Gulf Bank, we have spared no
effort in training and raising awareness on various critical topics over the last year, from social and economic sustainability to financial inclusion and more. Our goal is to educate the general public on the various services that banks provide to customers, in hopes of keeping them informed and granting them the ability to better manage their financial and banking affairs.”
The Diraya campaign spans several topics, including the borrowing process, bank cards, cybersecurity, security tips, and services for customers with special needs. The campaign also aims to clarify the mechanisms for raising official complaints in an effort to protect customers’ rights, and also aims to highlight the banking sector’s tasks and roles in stimulating and developing the economy.
Gulf Bank’s vision is to be the leading Kuwaiti
Bank of the Future. The bank is constantly engaging and empowering its employees as part of an inclusive and diversified workplace in recognition of every employee’s role in delivering customer excellence and serving the community at large. With its extensive network of branches and innovative digital services, Gulf Bank is able to give its customers the choice of how and where to conduct their banking transactions, all while ensuring a simple and seamless banking experience. Gulf Bank is committed to maintaining a robust sustainability program at the community, economic, and environmental levels through sustainability initiatives that are strategically selected to benefit both the country and the Bank. Moreover, Gulf Bank supports Kuwait Vision 2035 “New Kuwait,” working with various parties and stakeholders to achieve it.