Coca-Cola relauches glass bottle beverages
HONG KONG: The Coca-Cola and its bottling partner Swire Coca-Cola Hong Kong announced that the highly anticipated returnable glass bottle beverage is coming back with a new design and a refreshed look starting from Monday. Fans of the Coca-Cola brands who prefer to be served with glass bottles will be able to immerse in this unique experience again.
The first batch of beverages coming in glass bottles are “Coca-Cola”, “Coca-Cola” No Sugar, “Sprite”, “Fanta”, “Schweppes” Cream Soda and Soda Water, and for the first time showing up in glass bottles are “Kochakaden” “Craftea” Lemon Tea and Peach Tea. More brands will be coming in glass bottles to provide consumers with a broader range of beverages in an environmentally friendly packaging. Environmentally friendly design for recycling again and again “Coca-Cola” comes back with the classic contour bottle design and meets consumers with its familiar look.
At the same time, other brands under Coca-Cola, including “Sprite”, “Fanta”, “Schweppes” and “Kochakaden” are coming with another bottle design. Both designs are adopting transparent bottle and make the appearance sleeker and cleaner.
It is more convenient for consumers to return them after usage for the bottling plant to clean, disinfect and refill them. After adding the labels, they will be relaunched in the market, which is more efficient in protecting the environment.
For environmental protection, the bottle comprises 60 percent recycled glass materials, with a weight loss by one-third compared to the previous bottles, making it easier to hold. Remarkably, the volume increases while the bottle becomes lighter; it increases from 192 ml to 250 ml, which is excellent news for the consumers! Each box now contains 24 bottles instead of 12 for easier transportation and storage.
Connie Yeung, general manager of Swire Coca-Cola HK, said, “Swire Coca-Cola HK (SCCHK) has been the authorized bottler of The CocaCola Company since 1965. For more than a half century, we have been providing refreshing beverages to our community. To realize the company’s vision in sustainable development, we have been actively enhancing packaging designs with more environmentally friendly elements throughout the years so that consumers, while enjoying the great taste, can have more options in recyclable packaging.”