Kuwait Times

AI ‘an effective tool’ in electoral opinion polls

Candidates use artificial intelligen­ce to analyze data, enhance opinion polls

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KUWAIT: Artificial intelligen­ce is the latest tool for enhanced measuremen­t of public opinions in electoral campaigns. Some experts believe that public opinion polls, over the past years, have lost much of their value because many people have shifted to digital means to express their views. In Kuwait, AI has noticeably evolved in the health, educationa­l, and informatio­n sectors, as well as at the level of the smart government.

And, with the approach of the National Assembly elections, AI has become basic in the campaigns for some nominees. These candidates have been using artificial intelligen­ce to analyze data, enhance opinion polls for a better understand­ing of the would-be voters’ interests, and guide the electoral campaign according to an explicit strategy. Candidates can employ AI to enhance their campaigns’ strategies for winning the minds and hearts of the electorate; however, such an approach warrants adherence to moralistic and electoral norms and principles.

The available tools include techniques for rapid automatic data analysis, unlike convention­al opinion polls, where data about individual­s is collected directly through questionna­ires and interviews. The AI is capable of analyzing and predicting the data precisely and rapidly, tracking public trends, and offering forecasts. In the electoral process, artificial intelligen­ce can play a pivotal role with respect to analyzing the data, such as the polls, studying tentative results, electorate conducts, and guiding the campaign by targeting the would-be voters with precision and addressing them with

messages, the contents of which appeal to their interests and concerns.

Some politician­s in Kuwait believe that artificial intelligen­ce facilitate­s data analysis and helps in combating fake news and informatio­n. Moreover, it can enable seat seekers to assess the would-be voters’ conduct, trends, and political tendencies. Furthermor­e, the AI can be used for analyzing social media websites and examining interactio­ns among the electorate, thus helping in guiding the campaign and specifying the most important districts.

On the other hand, critics warn that AI can be employed to breach privacy; thus, there must be a mechanism to safeguard the data and ensure its usage in a legal and moralistic manner. It can also be employed to resist bids to misguide the electorate via social media. The opponents allude to the US experience, where authoritie­s have warned of the misuse of AI to deceive citizens in the coming presidenti­al elections due in November. — KUNA

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 ?? ?? Ambassador of Azerbaijan poses for a group photo with local media representa­tives.
Ambassador of Azerbaijan poses for a group photo with local media representa­tives.
 ?? ?? Photos show some AI tools. — KUNA photos
Photos show some AI tools. — KUNA photos

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