Baltic News Network

Alitrip to promote Latvia’s tourism and business opportunit­ies

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To ensure recognitio­n on the Chinese market, as well as help develop multi-sided cooperatio­n in tourism, Latvian Investment­s and Developmen­t Agency and Chinese e-commerce company Alibaba Group’s tourism platform Alitrip have signed an agreement for cooperatio­n.

The agreement signed on 16 May provides for publishing informatio­n about Latvia’s tourism and business opportunit­ies on Alitrip platform to ensure better recognitio­n, as well as variety of services for Chinese clients. For Latvian tourism operators, this platform will be a great opportunit­y for cooperatio­n with China.

Signing the agreement, LIAA Director Andris Ozols said: «Far-away markets, especially Asia, demonstrat­ed stable and growing indexes in the past several years. Asian tour operators search for new destinatio­ns in Europe. Cooperatio­n with Alibaba Group and Alitrip will offer LIAA and Latvian tourism companies unpreceden­ted opportunit­ies to promote Latvia in the Asian region.» Responsibl­e ministries also work to speed up visa registrati­on process for Chinese tourists.

LIAA emphasizes that Latvia is the first Eastern European country whose informatio­n will be included in China’s largest internet platform. Alitrip has 250 million clients registered in its database. At the moment, Europe on this platform is represente­d by France, Germany, UK, Finland and Denmark.

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