Coca-Cola HBS lim­its sales of sweet­ened drinks near schools

Baltic News Network - - Front Page -

One of the largest Coca-Cola drinks pro­duc­ers – Coca-Cola Hel­lenic Bot­tling Com­pany – has de­cided to ex­pand ex­ist­ing re­stric­tions on the sale of sweet­ened bev­er­ages in pri­mary schools. From now on, re­stric­tion to sell such drinks will ap­ply to all sec­ondary schools in all three Baltic States. This de­ci­sion was made to help re­duce the grow­ing sugar con­sump­tion among chil­dren, ex­plains Dace Dricka, head of Coca-Cola HBC pub­lic re­la­tions of­fice in Latvia.

Kon­stan­tīns Čukčukovs, CEO of Coca-Cola HBC in Baltic States: «Al­though the com­pany trusts par­ents to care for their chil­dren’s diet, we also want to sup­port par­ents by adding new re­stric­tions. To achieve de­sired re­sults, we ask other sweet­ened bev­er­age pro­duc­ers and dis­trib­u­tors in Baltic States to sup­port and be­come in­volved in this ini­tia­tive.»

In ad­di­tion to di­rect ban on sales in pri­mary schools, sec­ondary schools and gym­na­si­ums, the com­pany also in­vites clients to be­come in­volved in this com­mon goal and in­flu­ence po­ten­tially in­di­rect sales of sweet­ened bev­er­ages to chil­dren near ed­u­ca­tion fa­cil­i­ties, says Dricka.

She re­minds that in ac­cor­dance with the agree­ment reached with UNESDA, Coca-Cola HBC is com­mit­ted to lim­it­ing di­rect sales of sweet­ened drinks in pri­mary schools. From 2018 on­ward, re­stric­tions will ap­ply to sales of such bev­er­ages in sec­ondary schools.


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