Coca-Cola HBS limits sales of sweetened drinks near schools
One of the largest Coca-Cola drinks producers – Coca-Cola Hellenic Bottling Company – has decided to expand existing restrictions on the sale of sweetened beverages in primary schools. From now on, restriction to sell such drinks will apply to all secondary schools in all three Baltic States. This decision was made to help reduce the growing sugar consumption among children, explains Dace Dricka, head of Coca-Cola HBC public relations office in Latvia.
Konstantīns Čukčukovs, CEO of Coca-Cola HBC in Baltic States: «Although the company trusts parents to care for their children’s diet, we also want to support parents by adding new restrictions. To achieve desired results, we ask other sweetened beverage producers and distributors in Baltic States to support and become involved in this initiative.»
In addition to direct ban on sales in primary schools, secondary schools and gymnasiums, the company also invites clients to become involved in this common goal and influence potentially indirect sales of sweetened beverages to children near education facilities, says Dricka.
She reminds that in accordance with the agreement reached with UNESDA, Coca-Cola HBC is committed to limiting direct sales of sweetened drinks in primary schools. From 2018 onward, restrictions will apply to sales of such beverages in secondary schools.