Adi­das quits sell­ing its Soviet sports­wear

The Ger­man sports­wear gi­ant Adi­das has re­moved from its on­line stores cloth­ing with the sym­bols of the Soviet Union it has re­cently been sell­ing.

Baltic News Network - - Front Page -

The prod­ucts have been de­signed in re­la­tion to the foot­ball World Cup 2018, which will take place in Rus­sia start­ing from June 14. On foot­ball shirts sold un­der the prod­uct name of «Rus­sia Jer­sey», the acro­nym of the Union of the Soviet So­cial­ist Repub­lic, USSR, has been printed.

The prod­ucts have sparked re­ac­tions of sur­prise, dis­ap­point­ment and anger in East­ern Euro­pean and Baltic coun­tries, where the wounds left by Soviet mass atroc­i­ties and the Soviet oc­cu­pa­tion regime, which was forced upon them for a half of the 20th cen­tury, still hurt.

For ex­am­ple, the Strate­gic Com­mu­ni­ca­tion Group of the Lithua­nian Min­istry of For­eign Af­fairs wrote on Twit­ter that it was «sick with «im­pe­rial nos­tal­gia»».

Also, the Lat­vian mem­ber of the Euro­pean Par­lia­ment, Ar­tis Pabriks, pointed out: «Adi­das are pre­par­ing for foot­ball in Rus­sia by pro­duc­ing clos­ing with USSR sym­bols. Would they do it with NAZI sym­bols as well?»

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