Adidas quits selling its Soviet sportswear
The German sportswear giant Adidas has removed from its online stores clothing with the symbols of the Soviet Union it has recently been selling.
The products have been designed in relation to the football World Cup 2018, which will take place in Russia starting from June 14. On football shirts sold under the product name of «Russia Jersey», the acronym of the Union of the Soviet Socialist Republic, USSR, has been printed.
The products have sparked reactions of surprise, disappointment and anger in Eastern European and Baltic countries, where the wounds left by Soviet mass atrocities and the Soviet occupation regime, which was forced upon them for a half of the 20th century, still hurt.
For example, the Strategic Communication Group of the Lithuanian Ministry of Foreign Affairs wrote on Twitter that it was «sick with «imperial nostalgia»».
Also, the Latvian member of the European Parliament, Artis Pabriks, pointed out: «Adidas are preparing for football in Russia by producing closing with USSR symbols. Would they do it with NAZI symbols as well?»