Nabd Goes In­ter­na­tional, Launches as Nabiz in Turkey Allo Taxi and ecab Take On Uber in the Car Book­ing Game

Arabnet - The Quarterly - - Industry Stories -

Nabd, the Kuwait­based ag­gre­ga­tor of per­son­al­ized news for MENA mo­bile users, has made its en­trance in Turkey as “Nabiz” and lo­cal­ized in Turk­ish for the lo­cal mar­ket. In the first week­end af­ter its launch, the new app achieved top rank­ing on the IOS and An­droid stores. Nabiz ag­gre­gates news from over 300 Turk­ish sources, with more to come soon. De­vel­oped by Wave­line Me­dia, Nabd is of­ten re­ferred to as the Flip­board of the MENA. The app caters to users’ in­ter­ests by col­lect­ing the news and in­for­ma­tion that mat­ter to them from over 1,500 Ara­bic news sources, in­clud­ing TV chan­nels, web­sites, sports clubs, tech­nol­ogy hubs, blogs, and more. In 3 years since its launch, it has to­taled over 10 mil­lion down­loads. It also fea­tures a na­tive ad­ver­tis­ing plat­form that in­te­grates ad con­tent into its feed and also tar­gets users based on the rel­e­vance of their in­ter­ests. Allo Taxi, part of Kur­ban Group, Le­banon’s lead­ing travel agency, has signed a part­ner­ship with the in­ter­na­tional car book­ing app ecab to launch a taxi ser­vice with com­pet­i­tive prices and im­proved ser­vice. Allo Taxi will con­tinue to op­er­ate in the Le­banese mar­ket, in­clud­ing via its pro­pri­etary app, but will also in­tro­duce the ecab ser­vice in the coun­try. In the car book­ing arena, all eyes are on “Uber­iza­tion” and the dis­rup­tion of the sec­tor by lean, mean online book­ing plat­forms. Tra­di­tional play­ers find it hard to com­pete against the likes of Uber and Ca­reem who own the tech­no­log­i­cal ad­van­tage. The two giants have al­ready made a string of in­vest­ments and ac­qui­si­tions to in­crease their mar­ket share in the MENA. Allo Taxi had launched its car book­ing app be­fore Uber be­gan op­er­a­tions in Le­banon. Ac­cord­ing to Raja Kur­ban, Man­ag­ing Di­rec­tor of the Avis Bud­get Group at Kur­ban Travel, Uber’s con­tracted driv­ers in Europe have high stan­dards of qual­ity, which largely con­trib­uted to the app’s suc­cess there. In Le­banon, how­ever, qual­ity cab ser­vices are in shorter sup­ply. For this rea­son, Allo Taxi pre­ferred to part­ner with a new en­trant on the lo­cal mar­ket. Through the Le­banese com­pany, ecab users will get ac­cess to three ser­vice lev­els, rang­ing from the most afffff­ford­able rides in town to the largest taxi fleet and an ex­clu­sive VIP ser­vice with chaufffff­feurs. ecab also ac­cepts pay­ments ei­ther via its app, or in cash to the driver, some­thing Uber doesn’t offfff­fer yet in Le­banon.

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