Souq.com Acquires Wing.ae
In September, Dubai-based ecommerce platform, Souq.com, acquired Dubai-based courier startup, Wing.ae. Founded by Muzaffar Karabaev in 2016, Wing.ae is an on-demand delivery and courier marketplace and first received funding from Souq.com in August 2016. The acquisition, which is Souq’s first since being bought by Amazon, will allow the ecommerce platform to provide innovative mobile and web-based delivery solutions for its customers and merchants and will also allow Wing.ae to continue investing in growing its same and next day delivery service in the region. Wing.ae’s fast-delivery network will potentially help Amazon build out its Prime business in the region. Prime is Amazon’s the subscription-based service that provides free and fast shipping to members on many different items, along with a bunch of other perks like music and video services. Amazon has already started selling a handful of Amazon-branded products through Souq.com as it moves to grab a larger share of the Middle East’s online shopping market.