The Future of Automotive Retail
With the world becoming more digital, connected, mobile and service-driven, the retail industry has shifted from a product-driven to a customer-centric direction. If you’ve ever ordered a product off Amazon or reserved a table at your favorite restaurant online you know what I’m talking about. Technology has disrupted the retail industry, making us increasingly independent through mobile technology.
Now digitalization is slowly making its way to the automotive retail industry. Automakers have realized that people have become accustomed to the fast-paced and connective lifestyle. Thanks to the savings of employing digital practices, automakers have started to adopt digitalization into their strategies.