The Im­por­tance of Brand Build­ing in the Au­to­mo­tive World

Arabnet - The Quarterly - - Industry Stories -

Re­search con­ducted by Choueri Group in part­ner­ship with Nielsen in KSA, to ob­serve the au­to­mo­tive pur­chase jour­ney, di­vid­ing the pur­chase jour­ney into stages giv­ing mar­keters in­sights into how to ac­cess this valu­able auto mar­ket.

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