Toms shows that it’s pos­si­ble to have a so­cial pur­pose and op­er­ate suc­cess­fully

Bespoke - - FASHION SHOOT -

we build a com­mu­nity and peo­ple rec­om­mend us through word of mouth and on so­cial me­dia,” he ex­plains. The one-for-one model turned out to be a mas­ter­stroke for the sim­ple fact that con­sumers were able to clearly un­der­stand that there was a di­rect im­pact from their pur­chase. As a re­sult Toms has gone from strength to strength, giv­ing away more than 50 mil­lion pairs of shoes in 60 coun­tries through more than 100 NGOS. They’ve also branched out with mul­ti­ple lines of shoes, ap­parel and ac­ces­sories, in­clud­ing Toms Eye­wear, which has helped 360,000 vis­ually im­paired peo­ple with ev­ery pair of glasses sold. So suc­cess­ful is the com­pany now that they’re ac­tu­ally val­ued at 625 mil­lion USD. “Since start­ing Toms, it’s been in­ter­est­ing to see how the land­scape of busi­ness has changed. More peo­ple are in­clud­ing some method of giv­ing into their busi­ness,” My­coskie con­cludes.

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