Toms shows that it’s possible to have a social purpose and operate successfully
we build a community and people recommend us through word of mouth and on social media,” he explains. The one-for-one model turned out to be a masterstroke for the simple fact that consumers were able to clearly understand that there was a direct impact from their purchase. As a result Toms has gone from strength to strength, giving away more than 50 million pairs of shoes in 60 countries through more than 100 NGOS. They’ve also branched out with multiple lines of shoes, apparel and accessories, including Toms Eyewear, which has helped 360,000 visually impaired people with every pair of glasses sold. So successful is the company now that they’re actually valued at 625 million USD. “Since starting Toms, it’s been interesting to see how the landscape of business has changed. More people are including some method of giving into their business,” Mycoskie concludes.