Davidoff’s protection of the oceans
For the fourth consecutive year, Davidoff Cool Water has partnered with the American National Geographic Society’s Pristine Seas in a project that aims to protect fragile marine ecosystems across the world, as well as help restore marine habitats that have suffered degradation due to human activities. The partnership itself is called ‘Love The Ocean’ and they’re making great strides. For example, in March 2015, a new landmark was achieved, when they helped create the world’s largest single marine reserve in the Pitcairn Islands in Pacific. Cool Water’s latest spokesman, actor Scott (son of Clint) Eastwood says the aim is to fully protect 10 per cent of the ocean by 2020 and as a surfer and keen swimmer, he is taking a personal interest in their progress – while also posing sexily (of course) for their latest Love The Ocean campaign.