Ring the Change Char­i­ta­ble jewellery line en­hances Bul­gari’s rep­u­ta­tion and Save the Chil­dren’s reach

Bespoke - - FASHION SHOOT -

In 2009, Bul­gari de­cided to take ac­tion on be­half of dis­ad­van­taged chil­dren around the world, and the fol­low­ing year they realeased a fab­u­lous ster­ling sil­ver ring in­spired by their B.zero1 jewellery line and cus­tomised with black ce­ramic as well as a Save the Chil­dren Foun­da­tion logo hid­den on the in­ner band. The suc­cess that the ring and sub­se­quent pen­dant (in­tro­duced as part of the brand’s 130th an­niver­sary cel­e­bra­tions in 2014) have con­tin­ued to en­joy means that the prom­i­nent Rome-based jewellery house has been able to raise 35 mil­lion USD (and count­ing) so far for the NGO. And the funds have been put to great use, reach­ing over 700,000 chil­dren, through 79 projects in 25 coun­tries.

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