Sun Day Drive

Bespoke - - ESSENTIALS -

The up­com­ing Tesla Model 3, the car that will take elec­tric trans­porta­tion to the masses of­fers more than just af­ford­abil­ity – it’s Elon Musk’s next move in a grand master plan to change the world.

The Model 3 might have been un­veiled in March but de­liv­er­ies of the 35,000 USD elec­tric car won’t be­gin un­til the end of 2017. In the mean­time, Tesla will be work­ing hard on find­ing ways to ramp up pro­duc­tion so as to meet the 400,000 de­posits it has al­ready man­aged to at­tract. The first step will be to raise out­put at its new 1,300 hectare bat­tery-mak­ing Gi­gafac­tory out­side of Reno, in Ne­vada. This won’t be easy, as al­though the fac­tory has be­gun churn­ing out bat­ter­ies, it won’t be in full swing un­til 2020. Step two was re­vealed in Au­gust, when Tesla merged with So­larcity, Amer­ica’s num­ber one full-ser­vice so­lar provider. What it showed was that Tesla’s aim is not so much to com­pete as a car man­u­fac­turer but to be a fun­da­men­tal part of a new sus­tain­able elec­tric ecosys­tem. In other words, Tesla wants to sup­ply the so­lar pan­els, the bat­ter­ies and the soft­ware to man­age this power and trade it over net­works, thereby be­com­ing your one-stop shop for or­der­ing, in­stalling and ser­vic­ing sus­tain­able en­ergy. In short the elec­tric cars, even this new Model 3 that’s aim­ing for the masses, are just an en­try point for end­ing our de­pen­dence on oil.

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