Freeze Frame The cold, hard facts on the latest celebrity fad - cryotherapy
While cryotherapy, which literally means ice treatment, is nothing new given how we use cold packs to alleviate the pain, swelling and inflammation of various injuries, the phenomenon of Whole Body Cryotherapy (WBC) is a relatively new curiosity. WBC involves standing in a deep-freeze tank (at around -180°C) for several minutes. Its benefits are said to include the boosting of your metabolism and immune system, reducing pain, and improving the circulation of oxygen and nutrients in your body. Remarkably, one of the biggest cryotherapy chains, CRYO, actually began in Dubai before expanding to Beirut and on the US via 40 franchised outlets with LA Fitness.