Jew­ellery de­signer Valérie Mes­sika is of­ten cred­ited with hav­ing made di­a­monds ca­sual. Now she's got her sights on a high jew­ellery col­lec­tion and a col­lab­o­ra­tion with Gigi Ha­did. Meet the jew­eller who changed the di­a­mond game.

Bespoke - - THE CONTENTS -

If redefin­ing what’s cool is the key to suc­cess, then Valérie Mes­sika, the founder and cre­ative di­rec­tor of Mes­sika, is cer­tainly on a roll. She first re-wrote the di­a­mond codes just over a decade ago when she launched Move, a col­lec­tion of fine jew­ellery fea­tur­ing di­a­monds that slid back and forth when moved. And she dis­rupted the sta­tus quo again with her Skinny bracelet, a patented flex­i­ble jewel based on an in­vis­i­ble sys­tem of gold nano-springs, which she touted as a di­a­mond tat­too. “When I founded Mes­sika 12 years ago, there was a real fear and ap­pre­hen­sion around di­a­monds and most women only re­ally wore the stone on en­gage­ment rings or with tra­di­tional evening wear. A lot of women also thought of it as a stone to wear when they were ‘older’, as they had this no­tion that it aged them,” she re­calls. Not any­more. With 400 points of sale around the world, her own bou­tiques, a new high jew­ellery ate­lier in the heart of Paris and a string of celebrity clients in­clud­ing Beyoncé, Char­l­ize Theron and Kris­ten Ste­wart, Mes­sika has proven that di­a­monds are in fact ev­ery girl’s best friend, even with skinny jeans and com­bat boots. “I feel like I am liv­ing in a dream,” she con­fides. The Parisian-based de­signer, whose fa­ther An­dré is a long-es­tab­lished di­a­mond dealer and pol­isher, grew up around pre­cious stones but de­cided to pass on work­ing in the fam­ily busi­ness in search of a more cre­ative out­let. With the sup­port of her fa­ther, she hit the ground run­ning with a very per­sonal col­lec­tion that now in­cludes ear-cuffs, dou­ble rings, chok­ers and hand pieces that have res­onated with mod­ern women, in­clud­ing Gigi Ha­did, with whom she re­cently col­lab­o­rated. “I loved work­ing with Gigi. Her sense of de­tail and her dis­cern­ing eye for fash­ion com­pletely won me over,“she ad­mits. Mes­sika is now tak­ing that wear­able di­a­mond ap­proach up a notch with her haute joail­lerie col­lec­tion, be­cause well, while di­a­monds are per­fectly fine to be worn ev­ery­day, they are cer­tainly ap­pro­pri­ate for evenings, too. “Em­bark­ing on this ad­ven­ture re­quired a cer­tain amount of courage. I knew I had to at­tain a cer­tain level of ma­tu­rity to de­liver those cre­ations. I needed to build con­fi­dence, and the brand had to gain cred­i­bil­ity to en­ter this highly spe­cialised sec­tor,” she ex­plains. With ten fur­ther store open­ings planned next year, seven of which are slated for the Mid­dle East, in­clud­ing one at Dubai Mall’s up­com­ing ex­ten­sion, it’s safe to say the fam­ily busi­ness is alive and kick­ing, and the woman who ini­tially turned her back on it is now paving the way for its fu­ture.

Newspapers in English

Newspapers from Lebanon

© PressReader. All rights reserved.