Ermenegildo Zegna’s be­spoke ate­lier in Mi­lan of­fers the an­ti­dote to cookie-cut­ter menswear with a per­son­alised ser­vice beyond com­pare.

Bespoke - - THE CONTENTS -

Col­lec­tions are for the masses. True lux­ury is all about a per­sonal ex­pe­ri­ence: hav­ing some­thing tai­lored just for you, cus­tomised ac­cord­ing to your pos­ture, the unique slope of your shoul­ders, and your pref­er­ence for sub­tle pinstripe that’s just so. It’s about a suit that’s been given the seal of ap­proval by Zegna’s ex­cep­tional Artis­tic Di­rec­tor Alessan­dro Sar­tori and hav­ing it fit­ted by An­gelo, a master tai­lor who will lis­ten to even the most spe­cific of re­quests. And it’s about get­ting all that in a set­ting so el­e­gant, you’ll want to stay a lit­tle longer. Once you de­cide to take the plunge: the ini­tial ap­point­ment at Zegna’s Be­spoke Ate­lier in­volves an in-depth con­sul­ta­tion with An­gelo about your needs and de­sires, and you’ll have to choose be­tween the 900 fab­rics avail­able for suits, jack­ets and over­coats and more than 230 for shirts. This is not In-n-out Burger. “Those who buy ready-to-wear want sporty, con­tem­po­rary clothes in a hurry that can cre­ate im­me­di­ate ex­cite­ment. Tai­lor­ing lovers, on the other hand, seek in­creas­ingly per­son­alised prod­ucts, unique pieces,” says Sar­tori. He should know, with a proven track record of de­liv­er­ing ex­actly what men want. Dur­ing his five-year ten­ure at Ber­lutti start­ing in 2011, he grew the com­pany’s an­nual rev­enues from less than 30 mil­lion Eu­ros to more than 100 mil­lion. He did this by evolv­ing the brand from an old-school leather shoe­maker into a con­tem­po­rary life­style la­bel with over 40 bou­tiques across the globe. Then in

Newspapers in English

Newspapers from Lebanon

© PressReader. All rights reserved.