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Bespoke - - BREAK THE RULES -

Con­sumers are more and more in­ter­ested in un­der­state­ment and as a re­sult the most fash­ion­able di­am­e­ter has shrunk from 43mm to 40mm, while the trend for ever thin­ner watches seems to have cre­ated some se­ri­ous com­pe­ti­tion. See more on p.93. Held over five days from Novem­ber 16th last year, the third an­nual edi­tion of the Dubai Watch Week was by far the biggest and best yet. With a new-and-im­proved itin­er­ary, a fresh po­si­tion­ing un­der The Gate at the DIFC (rather than at the art gal­leries district) and an even more im­pres­sive ros­ter of in­ter­na­tional speak­ers and watch in­dus­try in­sid­ers of­fer­ing their ex­per­tise through horo­log­i­cal de­bates, ex­hi­bi­tions, cre­ative hubs, pre­mières and mas­ter classes there re­ally was some­thing to in­ter­est all age groups and tech­ni­cal pro­fi­cien­cies. And though it has got­ten a lit­tle more com­mer­cial than when it be­gan, what re­ally sets the DWW apart from any other global watch event is the in­sider story swap­ping. In a way, at­tend­ing the talks here is like the ul­ti­mate all-ac­cess pass to a G8 sum­mit, only in­stead of state lead­ers you get ti­tans of the watch world. Sadly, we’ve been in­formed by the or­gan­is­ers – Ahmed Sed­diqi & Sons – that the DWW is set to be­come a bian­nual event and with Expo 2020 com­ing they may just de­lay the fourth in­stal­ment un­til 2020. Let’s hope they have change of heart.

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