In 2001, at the age of 38 you sold your phar­ma­ceu­ti­cal busi­ness with the in­ten­tion of re­tir­ing – only to take on Bovet in­stead. At the time you vowed it should never pro­duce more than 4,000 time­pieces a year. Is that still the case?

Bespoke - - DUBAI WATCH WEEK -

Yes, our fa­cil­i­ties can now eas­ily, with­out af­fect­ing qual­ity, hand­craft 5,000 to 6,000 time­pieces a year. But the most im­por­tant thing in life is not to shine the bright­est, it is to last the longest. True luxury is re­lated to a clear iden­tity, and for us that is small quan­ti­ties and hand­crafts­man­ship. When you’re lucky enough to see your en­gi­neers, your watch­mak­ers, your enam­el­ers and en­gravers all to­gether in the same fam­ily, it hu­man­ises the busi­ness. You ex­change, you fine-tune, you ob­ject – you ar­rive to a com­pro­mise that’s ac­cept­able to every­one. If you buy your com­po­nents through a channel of twenty sup­pli­ers, you di­lute the essence of the house, the abil­ity to fine-tune, the abil­ity to de­velop.

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