Mad About This

Bespoke - - DUBAI WATCH WEEK -

M.A.D. Gallery is def­i­nitely not what you’d ex­pect from a watch bou­tique, but then again, MB&F is not your typ­i­cal watch brand. Known for their de­sign-for­ward Horo­log­i­cal Machines, they ef­fec­tively bridge the gap be­tween time-keep­ing and art with prod­ucts like Des­ti­na­tion Moon, a rocket-shaped clock. The first of their con­cept stores was un­veiled in 2011 in Geneva, a sec­ond emerged in 2014 in Taipei and fi­nally a third fol­lowed in Dubai in 2016. Each fol­lows a for­mula of ro­tat­ing quirky yet high­brow art ex­hi­bi­tions, in­clud­ing Re­naud Marion’s play­ful pho­tographs of fly­ing cars and retro-fu­tur­is­tic robot sculp­tures by Parisian artist Bruno Le­fèvre-brauer. “Ki­netic art is not recog­nised by tra­di­tional gal­leries,” says the founder of MB&F, Maximillian Büsser. “The point here is ab­so­lutely not to sell any­thing. The point is for to peo­ple leave be­liev­ing that me­chan­i­cal move­ments can be art, and also with a smile.”

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