You make these watches that cost 20,000 to 23,000 USD but don’t even tell the time. Why do you even call them watches?

Bespoke - - DUBAI WATCH WEEK -

It’s be­cause we are in a pe­riod, which is the end of me­chan­i­cal horol­ogy, we are in a nu­mero­log­i­cal world. If you look at all the in­stru­ments that have been used to tell time through his­tory, their life­spans are be­com­ing ever shorter. First there was the sun dial, which lasted 5,000 years, then came pock­et­watches and after that wrist­watches. Now all of those are ef­fec­tively ob­so­lete. We’ll prob­a­bly have the time in our heads through a com­puter chip. I think of a cy­borg, as an ex­am­ple. You have hu­mans who can’t hear, so en­gi­neers have made it pos­si­ble to hear, and they hear even bet­ter than the rest of us. A per­son can be hand­i­capped, but end up even bet­ter than av­er­age, so even­tu­ally every­one might want to be bet­ter ver­sions of them­selves. It’s the be­gin­ning of how we are chang­ing natural bi­ol­ogy. Of course the watch in­dus­try will not dis­ap­pear, be­cause it’s like jew­ellery, but I think it has be­come more about nostal­gia. It’s a strange feel­ing to be in Dubai. Time – like ev­ery­thing here – feels man-made. Peo­ple here are liv­ing off of oil – a ma­te­rial that is cen­turies old, yet it’s a new town with­out much his­tor­i­cal cul­ture, so I think the con­text of time is very dif­fer­ent here.

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