You make these watches that cost 20,000 to 23,000 USD but don’t even tell the time. Why do you even call them watches?
It’s because we are in a period, which is the end of mechanical horology, we are in a numerological world. If you look at all the instruments that have been used to tell time through history, their lifespans are becoming ever shorter. First there was the sun dial, which lasted 5,000 years, then came pocketwatches and after that wristwatches. Now all of those are effectively obsolete. We’ll probably have the time in our heads through a computer chip. I think of a cyborg, as an example. You have humans who can’t hear, so engineers have made it possible to hear, and they hear even better than the rest of us. A person can be handicapped, but end up even better than average, so eventually everyone might want to be better versions of themselves. It’s the beginning of how we are changing natural biology. Of course the watch industry will not disappear, because it’s like jewellery, but I think it has become more about nostalgia. It’s a strange feeling to be in Dubai. Time – like everything here – feels man-made. People here are living off of oil – a material that is centuries old, yet it’s a new town without much historical culture, so I think the context of time is very different here.