Agent Provo­ca­teur Watch elic­its a mael­strom of emo­tions

Bespoke - - OMG! -

H.moser & Cie’s provoca­tive and tonguein-cheek hu­mour was in full force this year as they trolled the in­dus­try with a one-off Franken­stein-like ‘Swiss Icons’ watch that mixed an Hublot case, a bezel com­bin­ing the shape of an AP and the look of a Rolex, the nu­mer­als and crown pro­tec­tion of a Pan­erai, the crown and cabo­chon of a Cartier, the dial pat­tern of a Patek, the in­scrip­tion of an IWC, the tour­bil­lon bridge of a GP, and the hands of a Breguet. The aim had been to shed light on the in­dus­try’s fix­a­tion with look­ing back­wards but af­ter be­ing threat­ened with le­gal ac­tion, they binned the watch and can­celled its char­ity auc­tion.

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