Facing Extinction Lacoste drops the croc for a good cause
Famous for being the first brand to ever place a logo on the outside of an article of clothing, Lacoste has just announced it’s dropping its logo altogether on a limited run of shirts to shed light on the most world’s most endangered animals. The move offers direct support to a collaboration between the International Union for Conservation of Nature (IUCN) and SOS (Save Our Species) who are trying to secure these threatened species and, in place of its famous crocodile, Lacoste is producing ten different polo shirts emblazoned with the Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger and the Anegada ground iguana. Each shirt, rendered exclusively in white, is being sold for 185 USD. Launched last October, the wireless 160 USD Pixel Buds are Google’s first headphones. Though they offer instant access to Google Assistant and come with about five hours of battery life (and, similarly to Apple’s Airpods, can be recharged about four times via their carrying case), their most interesting feature is their ability to translate 40 different languages in real-time. That means that if you wear these headphones you’ll be able to understand anyone speaking almost any language. And if you carry a spare pair, you’ll actually be able to hold a meaningful conversation! Unfortunately, there are a few caveats. For one thing, you’re going to need a first-generation Pixel or a Pixel 2 phone (as all other handsets won’t allow for the realtime translation Google offers with its own line of smartphones). Additionally, you’ll need to have the Google Translate app running on your smartphone. But as long as you do those two things, you can enjoy what Google Hardware product manager Juston Payne describes as a “veritable personal translator”.