Executive Magazine - - Executive Life -

The value and the cor­re­spond­ing markup on this type of ewelry is in the de­sign, and more and more clients now ap­pre­ci­ate this as a lux­ury worth pay­ing for. “I think there is a niche clien­tele who be­lieve more and more that a piece of ewelry is not only the price of its ma­te­ri­als,” ob­serves Le­banese eweler Selim Mouzannar. “Be­fore, [clients] didn’t be­lieve in some­thing un­touch­able like cre­ativ­ity and con­sid­ered the prices of [such] ewelry ex­pen­sive. But now they be­lieve it de­serves the price — they be­lieve in our cre­ativ­ity,” he says.

om­ing from a long line of suc­cess­ful ewel­ers and founder of one of Le­banon’s most prom­i­nent brands with in­ter­na­tional suc­cess, Mouzannar says one of the things that marks his brand is that he al­ways stays true to his own taste and de­signs only things he likes. Trends come and go but he doesn’t ump on every band­wagon, de­sign­ing what he be­lieves in. In­no­va­tion is also an im­por­tant fac­tor, though he ad­mits there is only so much in­no­va­tion you can have, and it’s di icult to rein­vent the wheel in ewelry. “ e are seven bil­lion peo­ple on earth and all alike. e don’t cre­ate, we mod­ify things we see,” he says.

He has won awards for his pieces, his work has shown up on the red car­pet star­lets, and he sells at bou­tiques in Europe, the US and the Mid­dle East. One of his lat­est col­lec­tions fea­tures an enamel tech­nique that he was rst in­tro­duced to as a child in boy scouts. He re­cently sent cra smen for train­ing and in­stalled a spe­cial ate­lier for this, launch­ing a line that com­bines the lac­quered-look­ing tech­nique with di­a­monds and pre­cious stones for a unique look that is both beau­ti­ful, re­gion­ally signi cant, and un­com­mon, all the while stay­ing true to a very dis­tinct char­ac­ter that is vis­i­ble across all his col­lec­tions.

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