McLaren lands in Beirut

Executive Magazine - - Contents -

Q&A with Mike Fle­witt

Q&A with McLaren Au­to­mo­tive CEO Mike Fle­witt

Septem­ber saw the launch of the su­per­car brand McLaren in the lo­cal mar­ket with a new showroom in Down­town’s 3 Beirut com­plex, with its ve­hi­cles on sale for the first time in the coun­try. Ex­ec­u­tive sat down with Chief Ex­ec­u­tive Of­fi­cer of McLaren Au­to­mo­tive Mike Fle­witt to talk about the rel­a­tively young brand and their lo­cal part­ner­ship with Fayez Rasamny, CEO of Rasamny You­nis Group of Com­pa­nies (RYMCO), the par­ent com­pany of McLaren Le­banon.

Why open in Le­banon?

When you go into a coun­try, it’s partly about the mar­ket, and partly about the part­ner you find in the mar­ket. I see Beirut is a city that’s now de­vel- op­ing very, very much. There’s a lot of in­vest­ment, and it al­most feels like it’s a cen­ter for lux­ury in the re­gion—this is re­ally a mar­ket. I drive around and I see sportscars, su­per­cars, and I see peo­ple en­joy­ing these kinds of cars. We’re a young com­pany, so it was im­por­tant we waited for the right time, but I think the mar­ket is now ready for McLaren. We also waited till we found the right part­ner. The part­ner we have here is Fayez [Rasamny], and he knows the coun­try, the au­to­mo­tive mar­ket, he knows our cars, he has made tremen­dous in­vest­ment [and has] real con­fi­dence in McLaren. So we brought those two things to­gether, and I think this is a good time, [and] we have a good fu­ture. We have to build a fu­ture from this very strong base.

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