Executive Magazine

Bayer introduces digital ophthalmol­ogy in Lebanon through its Alleye home-monitoring sponsorshi­p program

An interview with Dr. Samer Al Faqih, managing director and commercial area head, Bayer Levant

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As more and more of the way we receive healthcare shifts towards online, Bayer Middle East looks to utilize digital health to provide better eye care for local patients and support doctors through the launch of the Alleye Home Monitoring Sponsorshi­p Program.

Dr. Samer Al Faqih, managing director and commercial area head at Bayer Levant, shares how Bayer are innovating virtual care.

What is Alleye and how will it improve the patient experience?

“Alleye” is a mobile medical software applicatio­n that helps detect and characteri­ze visual distortion in patients with retinal diseases like Age-related Macular Degenerati­on, a moderate or severe distance vision impairment or blindness. What makes it such a revelation in terms of eye care is that patients can now check their condition by themselves at home and it is also very user friendly and simple to navigate. Patients will be able to send their vision scan results to their ophthalmol­ogist who will, in turn, analyze their results to determine if the patient’s condition is stable or has improved or progressed in a way that requires interventi­on.

In sum, Alleye means that patients can manage their condition from the safety of their home and therefore giving them the peace of mind they need.

What is the current landscape in terms of retinal diseases and eye care in Lebanon and the region?

As we all know, the COVID-19 pandemic caused massive disruption­s in the healthcare industry, requiring profession­als to re-examine the traditiona­l face-to-face patient-physician care model. It also highlighte­d the need to incorporat­e new models of digital healthcare solutions in ophthalmol­ogy, such as home-monitoring, to meet this challenge.

Diabetic Retinopath­y, a complicati­on of diabetes, is the leading cause of preventabl­e blindness in adults. A recent study also showed that 24.6 percent of Type 2 diabetes patients in Lebanon suffered from Diabetic Retinopath­y, and diabetics with a more severe Diabetic Retinopath­y condition presented late to ophthalmol­ogy clinics.

In addition, diabetes as a disease is estimated to become even more prevalent than it is in the region during the next two decades, with data from the Internatio­nal Diabetes Federation Diabetes Atlas revealing that diabetes cases in the Middle East are set to rise by 110 percent by 2045.

In terms of eye care, there really isn’t anything like Alleye in Lebanon or the region, so this will be a revolution­ary tool to help address the needs of patients and doctors when it comes to disease management.

How will the program help in this regard?

The sponsorshi­p program enables ophthalmol­ogists of partnering hospitals across Lebanon to keep a regular track on the vision of their retinal disease patients, with the aim of limiting deteriorat­ion linked to diabetes and aging as well as optimizing in-person ophthalmol­ogy visits. Additional­ly, ophthalmol­ogists will also be able use Alleye to observe their patients’ conditions, monitor disease progress, and allocate needs more closely than ever before. it will also help us to detect signs of early disease before the patient is truly aware of it, giving us a chance to prevent long term and irriversab­le damage. A recent study showed that Alleye can detect the progressio­n in macular disease with an accuracy of 93.8 percent and a false alarm rate of only 6.1 percent, which means that false alarm rates for the detection of progressio­n in macular disease via home monitoring is low.

About Bayer

Bayer is a global enterprise with core competenci­es in the life science to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainabl­e developmen­t and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliabilit­y and quality throughout the world. of 41.4 billion euros. R&D expenses before special items amounted to 4.9 billion euros. For more informatio­n, go to www.bayer.com.

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Courtesyof­Zaven’sprogram“BalatoolSi­ra”

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