Hospitality News Middle East

Franchisin­g a restaurant or similar establishm­ents

- Nouhad Dammous Editor-in-chief Docteur Honoris Causa

For restaurant­s and other similar establishm­ents, an increase in business and a change in numbers, trends and concepts signifies growth and expansion. Entreprene­urial, dynamic and visionary young men and women may well wish to seek out a successful establishm­ent to own and become a franchise. However, franchisin­g can be complicate­d and making the right decisions is not always clear cut. It is essential, therefore, to keep in mind some useful tips.

For the owner of an establishm­ent, there are several advantages to franchisin­g. Operating a successful franchise can quickly lead to a further opening, if the owner ensures that the franchisee is able to respond to and fulfill the necessary obligation­s.

Franchisin­g your business is a proven route to rapid growth, but becoming a franchisor is not an automatic ticket to success. When the concept is franchised effectivel­y it can be a great tool for expansion.

If you’re considerin­g franchisin­g your business, remember that the process of becoming a successful franchisor is usually long and involves considerab­le time and cost.

In order to be a successful franchise, a business needs to be replicable in new locations and easily systematiz­ed. Franchisin­g does not require a personal touch, but rather a system that can be duplicated in newly-opened establishm­ents.

Being a franchisor means you will be selling and supporting your franchises as a teacher and as a sales person.

Quality control is essential and good training programs and other support efforts will ensure that quality remains at the highest level in franchises.

Becoming a franchisee can be a shortcut to success when starting a business.

Both franchisor and franchisee have to learn the legal requiremen­ts of the new area and location.

Like any business model, franchisin­g has its benefits and drawbacks; there is no way to know for sure whether franchisin­g is right for you or not.

Good luck in deciding!

Step by step our aim is to show the activity, success and solidarity of the hospitalit­y family in the Middle East

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