AFKAR HOLDING LAUNCHING GAMIFICATION LEARNING

Afkar Holding, the company behind Lebanese restaurant Babel, has embraced the digital era by developing an interactive mobile application game called ‘Berjak 3aleh’ (‘your tower’ in Arabic). The name was inspired by the tower at the entrance of Babel’s outlets. The purpose of the game was to adopt the ‘edutainment’ approach to training and create a true learning experience.

In the game, players answer questions related to behavioral and technical competencies. They are also encouraged to compete against each other, after collecting a certain amount of points, by sending challenges to other players. As they increase their scores, players are able to play a new category called ‘Aweh Albak’ (‘strengthen your heart’ in Arabic), in which they answer questions on general knowledge and fun facts, such as: “In which year was Lebanon mentioned in the Guinness book for the biggest plate of hummus ever made?” Answering within a limited time earns participants coins and makes them eligible for stars and trophies. Winners were announced during Babel’s annual dinner in December.