Hospitality News Middle East
TALAYA TO START EXPORTING BOTTLED WATER IN GLASS GALLONS
Lebanese manufacturer of bottled water, Talaya Water Company, has launched the first glass water gallon. The initiative was led by Marcel Hage, founder and CEO of Talaya Water Company. Hage said, “Our main goal is to create awareness about the importance of using glass gallons for its health benefits, through maintaining the quality of the water and its purity.” Founded in 2009, Talaya began distribution in July 2012 only after having perfected its touch-free bottling method. The glass gallons can be used with any traditional cooler. However, Talaya has utilized a newly designed water cooler to simplify the gallon-loading process in a mechanism modified to combine efficiency with friendliness. Talaya has also encased the gallons within reinforced baskets which protects them. Hage said that the firm doubled both production capacity and investment to reach USD 10 million to make the advancement. “We are having active discussions to start exporting our range to the Gulf," he said.