RIM SPARKLING WATER MAKES A SPLASH

Merched S. Baaklini, deputy general manager of Bev Holding, owning company of Rim Water and Rim Sparkling Water, explains why the Lebanese water distributor was recognized at the third International Fine Water Tasting Competition in China.

What is the Fine Water Society? Why and how was RIM chosen to be a member? The Fine Water Society is a global entity that helps bring to light the unique values of fine waters, which originate from exceptional natural sources around the world. Its core principle is that fine water must be a natural, unprocessed product with terroir and unique characteristics that reflect the geology and circumstances of its source. Thanks to our all-time, ultra-protective, high-standard and careful sourcing of Rim Water from the Ain el Saifieh spring, a 100 million-year-old natural wonder, Rim Water was deemed perfectly suited to become a member of the Fine Water Society. Membership is by invitation or nomination only and Rim Water is, thus far, the first and only member from the Middle East.

What was the basis for the award? Several factors come into play in mineral water and sparkling mineral water tasting, such as the water’s minerality, orientation (ph level), virginality in its protected source, balance in level of carbonation, and so on. Water tasting also requires an experienced and delicate sensibility to accurately assess those attributes. As such, and given our focus on protecting the integrity of Rim Water, especially while developing Rim Sparkling, the jury panel at the 2017 summit deemed Rim Sparkling worthy of the silver award in taste.