Hospitality News Middle East


- Mgho­tel­sup­

Why did you de­cide to open a sec­ond MG out­let in Dubai? Growth! We were very sat­is­fied with our re­sults in Le­banon, which were achieved de­spite the in­sta­bil­ity there. We suc­ceeded in be­com­ing one of the lead­ing ho­tel sup­ply com­pa­nies in the coun­try in just a few years. How­ever, af­ter re­view­ing many busi­ness pro­pos­als, we de­cided to ex­pand ge­o­graph­i­cally in Dubai, the ma­jor re­gional city and touris­tic hub. We want to con­tinue grow­ing our busi­ness by ex­pand­ing vol­ume and lev­er­ag­ing our knowhow and ex­pe­ri­ence. The op­por­tu­nity was per­fectly timed and one not to be missed.

Which brands do you ex­clu­sively re­tail? The best way to find out is to visit our booth at The Ho­tel Show in Dubai. We have a wide range of brands, cov­er­ing all pack­ages re­quired for ho­tels and restau­rants, either at the pre-open­ing stage or al­ready op­er­at­ing, from F&B, ta­ble top, chi­naware, table­ware, cut­lery, hol­lowware, glass­ware, kitchen­ware, linen ware, coffee ma­chines and house­keep­ing.

Is the de­mand dif­fer­ent in the UAE and if so, how? The prod­uct de­mand is the same, but the way of do­ing busi­ness and cus­tomer re­la­tions are dif­fer­ent. Cus­tomers in both the UAE and in Le­banon are so­phis­ti­cated and want the lat­est trends and best tech­ni­cal qual­i­ties. It’s true that the de­mand in UAE is more di­ver­si­fied than in Beirut, due to the large va­ri­ety of con­cepts. But what dif­fers most are the vol­umes and the bud­gets which, as ex­pected, are much higher and di­verse in UAE, due to the larger size of the mar­ket. As for cus­tomer re­la­tions, own­ers are much more in­volved in the small­est de­tails of the se­lec­tion process and the sales in Le­banon, whereas in the UAE, the projects are man­aged via pro­cure­ment com­pa­nies and con­sul­tants.

What added value can MG bring to a mar­ket like Dubai? We will, with­out a doubt, of­fer ho­tels and restau­rants our ba­sic three ad­van­tages that brought us suc­cess: qual­ity prod­ucts; quick ser­vice; and de­sign nov­el­ties. How­ever, as a new­comer in Dubai, we have to be bet­ter than the es­tab­lished com­peti­tors and of­fer a fresh, young and dy­namic busi­ness, both in our prod­ucts and our ser­vices. It is im­por­tant also to men­tion that we have built up more than 60 years of man­u­fac­tur­ing ex­pe­ri­ence with our sis­ter com­pany UNICO, so this gives us the ex­pe­ri­ence and tech­ni­cal knowhow to act more like con­sul­tants, ad­vis­ing clients what would be the best for them.

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