Example

Promotion: Valentine’s Day dinner (4-course set menu) / USD 120 per person. Audience: Social media followers. Purpose of promotion: to capture 75 confirmed bookings. Marketing channel(s): Facebook and Instagram paid advertising. Budget: Graphic design fees, Facebook boost, Instagram advertising = total budget.

Team assignments: Karen (marketing manager) – social media posting and measurement; Mireille (designer) – graphic design of ads; Sami, Jihad, Bassam (service staff) – in-house promotion to customers. Note deadlines: Graphic design to be completed by [x] date.

Measurement metrics: Click through