Emaar Hospitality Group and ARADA to launch three hotels
ARADA, a joint venture between KBW Investments and Basma Group, has signed a management agreement with Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties, to launch three new hotels in Sharjah. The three properties fall under Emaar Hospitality Group’s premium lifestyle Address Hotels + Resorts, upscale lifestyle Vida Hotels and Resorts and the contemporary midscale Rove Hotels. They will be located in Aljada, a 2.2 million square-meter integrated lifestyle destination, which marks a new leisure and entertainment hub for Sharjah. Emaar Hospitality Group will manage Address Aljada Sharjah, with 150 rooms, and Address Residences Aljada Sharjah, an exclusive selection of just 150 serviced residences. Designed by Zaha Hadid Architects, the central hub will be a new focus for leisure and entertainment in the UAE. In close proximity is the Vida Aljada Sharjah, with 175 hotel rooms, and Vida Residences Aljada Sharjah, with 120 residences. A separate initiative, the 300-room Rove Aljada Sharjah is located within Aljada’s business park. The serviced residences under Address and Vida will be offered for sale in Q4 2018.