Emaar Hos­pi­tal­ity Group and ARADA to launch three ho­tels

Hospitality News Middle East - - NEWS - emaar.com

ARADA, a joint ven­ture be­tween KBW In­vest­ments and Basma Group, has signed a man­age­ment agree­ment with Emaar Hos­pi­tal­ity Group, the hos­pi­tal­ity and leisure sub­sidiary of Emaar Prop­er­ties, to launch three new ho­tels in Shar­jah. The three prop­er­ties fall un­der Emaar Hos­pi­tal­ity Group’s pre­mium life­style Ad­dress Ho­tels + Re­sorts, up­scale life­style Vida Ho­tels and Re­sorts and the con­tem­po­rary mid­scale Rove Ho­tels. They will be lo­cated in Al­jada, a 2.2 mil­lion square-me­ter in­te­grated life­style des­ti­na­tion, which marks a new leisure and en­ter­tain­ment hub for Shar­jah. Emaar Hos­pi­tal­ity Group will man­age Ad­dress Al­jada Shar­jah, with 150 rooms, and Ad­dress Res­i­dences Al­jada Shar­jah, an ex­clu­sive se­lec­tion of just 150 ser­viced res­i­dences. De­signed by Zaha Ha­did Ar­chi­tects, the cen­tral hub will be a new fo­cus for leisure and en­ter­tain­ment in the UAE. In close prox­im­ity is the Vida Al­jada Shar­jah, with 175 ho­tel rooms, and Vida Res­i­dences Al­jada Shar­jah, with 120 res­i­dences. A sep­a­rate ini­tia­tive, the 300-room Rove Al­jada Shar­jah is lo­cated within Al­jada’s busi­ness park. The ser­viced res­i­dences un­der Ad­dress and Vida will be of­fered for sale in Q4 2018.

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