KA­MAL MOUZAWAK EXPANDS GUEST­HOUSE CLUS­TER VEN­TURE IN LE­BANON

Hospitality News Middle East - - NEWS - soukeltayeb.com

Ac­tive so­cial en­tre­pre­neur and founder of Souk El Tayeb, Ka­mal Mouzawak, re­cently launched his fourth guest-home clus­ter, called Beit El Tawlet, and lo­cated just above Tawlet Beirut in Mar Mikhael. Un­like the usual hos­pi­tal­ity chains, each of these homes has its own unique char­ac­ter and sets out to high­light the tra­di­tions of the re­gion in which the prop­erty is lo­cated. Fur­ther­more, each guest-home is named af­ter the vil­lage or town in which it is sit­u­ated. These prop­er­ties also of­fer visi­tors the op­por­tu­nity to dis­cover and en­joy, first­hand, lo­cal tra­di­tions and in­dige­nous food prac­tices, en­abling city dwellers to ab­sorb the full ru­ral ex­pe­ri­ence. Beit El Tawlet is a tran­quil es­tab­lish­ment boast­ing col­or­ful dé­cor, bold lamp­shades, rat­tan and unique finds from the lo­cal art scene, all com­ple­mented by a fresh twist of green­ery and breath­tak­ing views of the moun­tains and the sea. It has four dou­ble be­d­rooms, two with pri­vate bal­conies and two with direct ter­race ac­cess. Sa­vor a mouth­wa­ter­ing Le­banese break­fast in the room or at Tawlet, which also of­fers guests a daily tra­di­tional home-cooked buf­fet. In­ter­ested par­ties can also en­roll in be­spoke cook­ing classes, which can be booked upon re­quest.

In a sep­a­rate de­vel­op­ment, Souk El Tayeb and Audi Bank re­cently an­nounced the launch of a joint pri­vate ini­tia­tive aimed at empowering and pro­mot­ing small-to-medium pro­duc­ers through train­ing, busi­ness growth work­shops and fi­nan­cial sup­port. Com­ment­ing at a press con­fer­ence held in April and at­tended by a host of busi­ness own­ers be­long­ing to the net­work, as well as Audi Bank rep­re­sen­ta­tives, Mouzawak high­lighted the fact that small-and-medium-sized en­ter­prises (SMES) made up the back­bone of the coun­try’s econ­omy. “I was truly sur­prised when I first learned that Le­banon’s big­gest bank would be in­ter­ested in the coun­try’s small­est F&B pro­duc­ers and farms,” he ad­mit­ted. Elab­o­rat­ing on the scheme, Joyce Abu Rizk, head of SME busi­ness de­vel­op­ment at the bank, explained that a ded­i­cated ac­count for Souk El Tayeb had been set up and would be used to fund 50 per­cent of the busi­ness regis­tra­tion fees for the first 10 ap­pli­cants who ful­fil the man­dated re­quire­ments.

Beit El Tawlet, Mar Mikhael, Le­banon

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