THE NEIGH­BOR­HOOD CAFÉ GOES BLACK

Hospitality News Middle East - - NEWS - face­book.com/black­cof­feele­banon

Black Cof­fee, Café Younes’ lat­est new ven­ture, re­mains true to its heritage of the 'neigh­bor­hood café' style, ca­ter­ing to the same clien­tele while ex­pand­ing its reach to the younger gen­er­a­tions. In ad­di­tion to its fa­mous cof­fee and sand­wiches, un­like Café Younes, Black Cof­fee, serves lo­cal wine from sev­eral re­gions in Le­banon.

As the manag­ing part­ner, Amin Younes puts it, “I be­lieved that it was time for Café Younes to make the brand res­onate with Gen­er­a­tions Y and Z. In other words, it was time to ‘crosspol­li­nate’ our suc­cess among the youth.” Black Cof­fee opened its first branch this month, in the Zero4 clus­ter in the heart of the Metn area, which is part of Café Younes’ real es­tate ex­pan­sion strat­egy.

“We be­lieve that Black Cof­fee will help ad­ver­tise and in­crease the ex­po­sure of the Café Younes par­ent brand by help­ing to es­tab­lish ad­di­tional loy­alty and trust. If the ven­ture turns out to be suc­cess­ful, the next step will be fran­chis­ing the con­cept abroad,” said Younes.

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