THE NEIGHBORHOOD CAFÉ GOES BLACK
Black Coffee, Café Younes’ latest new venture, remains true to its heritage of the 'neighborhood café' style, catering to the same clientele while expanding its reach to the younger generations. In addition to its famous coffee and sandwiches, unlike Café Younes, Black Coffee, serves local wine from several regions in Lebanon.
As the managing partner, Amin Younes puts it, “I believed that it was time for Café Younes to make the brand resonate with Generations Y and Z. In other words, it was time to ‘crosspollinate’ our success among the youth.” Black Coffee opened its first branch this month, in the Zero4 cluster in the heart of the Metn area, which is part of Café Younes’ real estate expansion strategy.
“We believe that Black Coffee will help advertise and increase the exposure of the Café Younes parent brand by helping to establish additional loyalty and trust. If the venture turns out to be successful, the next step will be franchising the concept abroad,” said Younes.