JAD BALLOUT LAUNCHES SIG­NA­TURE COCK­TAIL TOOLS BRAND

Hospitality News Middle East - - NEWS - Face­book/cock­pit cock­tails

Af­ter 10 years in the bar­tend­ing in­dus­try, Jad Ballout, the world-fa­mous Le­banese bar­tender and bev­er­age di­rec­tor at the World’s 50 Best Bars Cen­tral Sta­tion Beirut, has in­tro­duced his first life­style brand to the mar­ket fo­cus­ing on the cock­tail cul­ture, un­der the name Cock­pit Cock­tails. In­spired by the jet-set­ting, glo­be­trot­ting at­ti­tude of rock-star bar­tenders around the world, the brand show­cases his cre­ativ­ity and iden­tity, with pre­mium pro­fes­sional bar­ware and ac­ces­sories. “Rea­son­ably-priced pre­mium tools are hard to find in Le­banon, which mo­ti­vated me to launch my own brand in sup­port of the lo­cal cock­tail in­dus­try,” Ballout explained. “Each tool is metic­u­lously pro­duced to pro­vide ac­cu­racy and dura­bil­ity. De­sign is also a ubiq­ui­tous el­e­ment, be it the cross­wind strainer, tail­wind bar­spoon, turbo shaker or speed­jet jig­ger. Each tool aims to bring the bar­tender a piece of in­spi­ra­tion.” He added that since its launch, Cock­pit Cock­tails had re­ceived wide­spread recog­ni­tion for its qual­ity and brand­ing from F&B pro­fes­sion­als across the board. With stain­less steel, gold and cop­per tools fea­tured in the ex­pand­ing line, bar­tend­ing en­thu­si­asts can also cre­ate their own set and en­joy the pro­fes­sional bar­tend­ing ex­pe­ri­ence at home.

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