JAD BALLOUT LAUNCHES SIGNATURE COCKTAIL TOOLS BRAND
After 10 years in the bartending industry, Jad Ballout, the world-famous Lebanese bartender and beverage director at the World’s 50 Best Bars Central Station Beirut, has introduced his first lifestyle brand to the market focusing on the cocktail culture, under the name Cockpit Cocktails. Inspired by the jet-setting, globetrotting attitude of rock-star bartenders around the world, the brand showcases his creativity and identity, with premium professional barware and accessories. “Reasonably-priced premium tools are hard to find in Lebanon, which motivated me to launch my own brand in support of the local cocktail industry,” Ballout explained. “Each tool is meticulously produced to provide accuracy and durability. Design is also a ubiquitous element, be it the crosswind strainer, tailwind barspoon, turbo shaker or speedjet jigger. Each tool aims to bring the bartender a piece of inspiration.” He added that since its launch, Cockpit Cocktails had received widespread recognition for its quality and branding from F&B professionals across the board. With stainless steel, gold and copper tools featured in the expanding line, bartending enthusiasts can also create their own set and enjoy the professional bartending experience at home.